Hey there,

Welcome back! We’re feeling refreshed, rested, and ready to take on the rest of this week.

Let’s get into it! ⚡️

🍽 I’m hosting an invite-only dinner in NYC later this month, apply here

🎙 Have you checked out my new podcast? Find it here

📈 The Secret Weapon Behind Every Successful Entrepreneur

As the back-to-school season approaches, education takes the spotlight. Remember those school days that shaped us beyond subjects? It's time for a similar mindset in your journey as a Product Boss!

Just like school taught us resilience and resourcefulness, entrepreneurship demands the same traits. But do we challenge ourselves enough as adults? Join The Product Boss Podcast in exploring avenues of adult learning.

This episode delves into diverse learning opportunities, reflecting on personal and professional growth journeys. Whether you're in a 9-to-5 or running your own business, continuous learning is your secret weapon.

Don't miss out on this opportunity to fuel your curiosity and reignite your passion for learning. Tune in here.

⚡️Today’s Headlines⚡️

🤑 Meta’s new subscription might let European users pay to avoid ads

🗑️ LinkedIn’s removing inactive accounts leading to follower dips

🏈 CBS Sports has already sold 90% of Super Bowl ad inventory

✉️ X is testing ability for creators to gather emails from subscribers

📉 Digital ad CPMs dropped 49% YoY on average

👻 Snapchat might become the fastest growing social platform in 2023

👀 Musk claims X is no longer reliant on U.S. ad dollars

💸 Engagement on TikTok sponsored posts is outpacing YouTube & IG

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🎥 VIDEO CONTENT - Unlock your content's potential: Engage, convert, and captivate with explainer videos. Increase engagement, traffic, and leads. Get a FREE branded video.

👀 REVEALED - Learn the secret to influencer success with this expert guide. Get strategies, templates, and videos. Book a call for a custom brand strategy!

😬 GOOGLE ANALYTICS - Apparently people weren’t actually ready for Google Analytics 4. Universal Analytics is still processing data over 2 months after Google said it would sunset the platform. Yikes.

🎨 CANVA AI - Canva and OpenAI have collaborated on a ChatGPT integration into the on-demand design platform. ChatGPT Plus users can also “talk” to Canva directly from the chatbot.

🗣️ AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more.

🚀 Today’s Deep Dive 🚀

Public perception vs consumer perception

📰 TL;DR - We’ve all heard the phrase “all press is good press” and whether or not that’s true, it leaves little room for nuance. Take, for example, this past weekend’s latest disaster turned social media moment: Burning Man 2023.

If you haven’t heard, the eclectic art festival hosted in a remote Nevada lake bed recently felt the onslaught of heavy rains which turned the Black Rock Desert into a mess of mud and flooding. The social media moment? Memes on memes about the rumored misfortunes of attendees who historically have included celebrities, influencers, and well-known billionaires.

💡 Insight - At face value, the memes of people making fun of attendees for spending large sums of money on attending a physically challenging event seem like a bad thing for the brand. But are these people making fun and critiquing the event actually impacting sales?

The general public isn’t the audience for Burning Man. And Burning Man’s audience isn’t phased by nature’s unexpected impact on this year’s festival. Dedicated consumers will keep coming back if you service them, not the masses.

The same can be said about positive perception. If your product goes viral, that’s cool. But if it goes viral and doesn’t lead to dedicated customers, did it really matter? Focus on your consumer’s perception and you’ll actually move the line.

🎙 The @MarketingMax Show 🎙

Did you see the news? I launched my podcast this past weekend! Check out the first 3 episodes and subscribe on your favorite platform, here:

#1 - The untold stories of Chase Dimond, 8-fig entrepreneur & e-mail marketing god

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#2 - How Sunsama 5X’d Their Users on ~$0 Ad Spend w/ Yash Chavan

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#3 - The playbook for taking down a $9b brand (Klaviyo) w/ Sendlane CEO Jimmy Kim

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

*Want to get in front of 60,000+ Founders & Marketers? Click here…