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- Wednesday, September 4
The NFL has its first game of the season on Thursday night in Brazil, and I’m wondering how the ban of X in Brazil might affect social conversations about the game… though maybe according to today’s stat, maybe it won’t matter much?
🌟 Today’s Highlights:
Instagram’s Broadcast Channels allow replies now
Canva is raising subscription prices by 300%
U.S. gambling companies are breaching marketing regulations
📊 Stat of the Day: X is only used by about 44% of Brazil’s total online audience, compared with 91% on Instagram and 65% on TikTok. (Source: Financial Times)
💡 Today’s Insight: Key findings on lead gen from 2 years of Google Ads experiments
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💡 Today’s Insight 💡
🗞 TL;DR - Mark Meyerson and his team ran 54 Google Ads experiments over two years on one lead gen (non-eCommerce) account to test various features, including bidding techniques, keyword match types, campaign setting adjustments, and ad copy changes. The findings resulted in three key findings, summarized below.
💡 Insight - In testing exact match vs phrase match, exact match keywords performed better on all criteria when compared to phrase match. They had lower CPAs and higher conversion rates while maintaining similar conversion volumes to phrase-match keywords.
When it came to maximizing conversions bidding against a target CPA strategy, the targeted CP strategy always outperformed and drove more leads at the same cost. However, when the maximize conversions feature was run against manual bidding, maximize conversions performed better.
Lastly, in testing target CPA vs target CPA at different levels, approximately half of the target CPA experiments failed, and half succeeded. This seems to show that the optimal target CPA is one that maximizes leads within your budget – find your own optimal target CPA, as they may vary from campaign to campaign.
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🛠 Things Worth Checking Out 🛠
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🦾 AI TOOLS - There’s a new AI content tool in town. Spotter, a financial solutions startup for content creators, just launched its new AI-powered creative suite to help brands and creators brainstorm video concepts, generate creative ideas, and more.
🥴 GEN Z SPEAK - British electrical retailer Currys recently ran with Gen Z slang in their latest TikTok ad and it’s… something. If you need some cringeworthy inspiration…
⚡️ Today’s Headlines ⚡️
💬 Followers can now reply to your Instagram Broadcast Channel
🤯 Canva is increasing subscription prices by 300%
🔀 Users can now customize columns on Threads’ desktop feed
🎞️ Looking to attract moviegoers? Go to TikTok
🎰 U.S. gambling companies are breaching marketing regulations
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