Hey there,

The early days of startup life aren’t usually glamorous… Apparently, newbies to SF are renting $700/mo pods at Mint Plaza to make ends meet. The 4ft x 3 ½ ft pods fit a twin-size mattress and include access to the Plaza’s Wi-Fi and utilities.

Would you do it? 🤔

🌟 Today’s Highlights 🌟

• Snap & Microsoft are partnering for AI Ads

• Backlinking as an SEO strategy… might be dead

• Insight: Understanding average engagement for your industry on social

🚨 You Might Suffer HUGE Losses This Q4. Keep Reading To Prevent It!

The countdown to Black Friday and Cyber Monday has begun, and it's crucial to have your ad strategies in top shape. But that's not all - October is bringing game-changing updates to Bing and Google Ads that you can't afford to miss.

Stay on top of every development with Exclusive Concepts’ webinar, Holiday Priorities: 5 Urgent Google & Bing Ads Changes to Implement Now on October 4 at 2PM ET.

What You'll Learn:

✅ Do's and Don'ts of Google's New Ad Type (coming in October!)

✅ All About Bing's Game-Changing CTV Campaign

✅ How To Maximize Reach with YouTube Ads

✅ How To Successfully Copy Your Performance Max Ads to Bing

✅ Crucial Measurement Updates Every Retailer Needs

What worked before won't suffice. Don't get left behind!

⚡️Today’s Headlines⚡️

📞 X is adding audio & video calling options for Premium subscribers

👻 Snap & Microsoft are partnering to bring Sponsored Links to My AI

🎧 Google Podcasts is shutting down in 2024

👀 Shopify Audiences adds new integrations with Snap, TikTok & Criteo

💰 Reddit’s launching a contributor program to reward good posts

*Want to get in front of our audience? Start here…

🛠️ Things Worth Checking Out 🛠️

🤩 AUTHENTIC UGC - Authentic influencer content for Q4 at $0 cost. Use Insense to get authentic UGC and grow organic reach via product seeding campaigns (aka influencer gifting).

📷 AI IMAGES - Getty Images partnered with Nvidia to launch Generative AI by Getty Images. The new tool will let people create AI-generated images using its library of licensed photos. Check it out here.

🎶 SPOTIFY COLLABS - Spotify is launching a new feature called Jam that allows users to listen to shared playlists with friends in real-time. The collaboration feature rolled out yesterday. Give it a try.

💀 BACKLINKING IS DEAD? - According to an analyst from Google Search, backlinking matters… but it’s not a top 3 search ranking factor. The algorithm is much, much more complex now. Check out the full debrief.

✨ Today’s Insight ✨

Data: What’s the average engagement for your industry on social?

📰 TL;DR - Hootsuite just released this report of average engagement rates for 13 industries including agencies, education, entertainment, financial services, food & bev, and more.

💡 Insight - Here are the main insights from their data:

• Instagram users are the most engaged. Across almost all industries, IG had the highest average rates.

• TikTok is a great place for entertainment and travel-related content. Not a great place for real estate or professional services.

• Financial services and technology have a hard(ish) time generating engagement. Doesn’t mean “boring” offerings can’t have good content.

• Food & beverage industry wins on Instagram. Honestly, makes sense with how visually appealing their product is.

*Want to get in front of 100,000+ Founders & Marketers? Click here…

🎙 NEW PODCAST EPISODE:

Behind The Scenes of Gary V's, Alex Hormozi's, Codie Sanchez's, & Steven Bartlett's Content

Now streaming on Spotify & YouTube