Wednesday, September 18

🌟 Today’s Highlights:

• Snap unveiled a bunch of new updates at its Partner Summit

• Discord added end-to-end encryption for its voice & video chats

• Instagram is putting every teen into new private, protected accounts

• 📊 Stat of the Day: Bluesky now has more than 10 million users. (Source: Bluesky)

• 💡 Today’s Insight: What Google Ad copy works in 2024 (and what doesn’t)?

😩 Traditional ads not working? You’re not alone

The same old paid media doesn’t cut it anymore. With the shift towards more authentic and relatable content, brands are finding that influencer marketing delivers the connection and impact their campaigns need.

It’s not just an ad; it’s about the trust influencers have built with their audience.

Plus, that influencer post isn’t just for social media. Use it on your website, emails, and retail stores. Spread it wide, and your marketing budget will thank you.

SARAL’s all-in-one platform simplifies your influencer marketing:

📞 Discover and connect with influencers in your niche

📍Never let a single conversation slip through with their CRM

🖥️ Monitor brand mentions and request usage rights

🔗 Share impactful content across all channels

👉🏼 Try SARAL free for 7 days OR talk to their team first. That’s free, too.

💡 Today’s Insight 💡

What Google Ad copy works in 2024 (and what doesn’t)?

🗞 TL;DR - Don’t sleep on ad copy for Google Ads success. PPC Management Software Optmyzer recently analyzed over 1 million ads to see what copy drives performance. They analyzed over 22,000 accounts with a monthly spend of at least $1,500 and studied key metrics like cost per acquisition (CPA), click-through rates (CTR), and return on ad spend (ROAS).

💡 Insight - Is there a link between Ad Strength and performance? Maybe, maybe not. Optmyzer’s data found no clear correlation between Ad Strength and key metrics that mattered. Responsive Search Ads (RSAs) with an “average” Ad Strength had better CPAs, conversion rates, and ROAs than those with “excellent” Ad Strength. Instead of obsessing over Ad Strength, focus on creating ads that resonate with your audience.

How does pinning assets impact outcomes? It’s complicated. Ads with “some pinning” perform well on cost-based metrics like CPA and ROAS, but fully pinned ads show higher CTAs. Honestly though, the differences are minor. Strategic pinning can work, but trust Google’s AI to handle asset placement.

Which format performs better: Title Case or Sentence Case? Sentence Case outperformed Title Case in most key metrics. Sentence Case ads had higher ROAS and lower CPAs, particularly for RSAs and Demand Gen ads.

Does creative length influence metrics? Not really. Shorter headlines did outperform longer ones, but longer descriptions were slightly better than shorter ones. Quality trumps quantity in today’s Google Ads environment, so always focus on clear messaging over character count.

🛠 Things Worth Checking Out 🛠

🤩 PATREON - Patreon wants to help its creators convert more free members to paid ones. The subscription platform just rolled out new automated features including the Autopilot feature, which provides discounts to free members who seem most likely to upgrade.

📰 SOCIAL NEWS - Even with all the restrictions and misinformation on social media, the latest Pew Research study shows that 54% of U.S. adults are getting at least some of their news from social apps.

🤖 AI IMAGES - Google is trying to be more transparent about helping users identify if a piece of content was created or modified using generative AI tools. Now, they’re detailing how they’re implementing C2PA watermarking.

⚡️ Today’s Headlines ⚡️

👻 Snapchat unveiled big updates at its 2024 Partner Summit

🔗 Discord rolled out end-to-end encryption for its voice and video chats

🤔 SocialAI is a new social network that looks like Twitter but only with AI bots

🔒 Instagram is putting teens into private, restrictive new account types

💬 WhatsApp is expanding group management tools for Communities

Want more from me?

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a fractional CMO here