Wednesday, September 11

🌟 Today’s Highlights:

• 42 U.S. attorneys endorsed a plan to add warning labels to social media

• Australia plans to ban children from social media

• Threads really isn’t prioritizing a separate DM inbox

• 📊 Stat of the Day: 47% of Millennials say they “feel most like themselves” online rather than offline, compared with 45% of Gen Z. (Source: The New Consumer)

• 💡 Today’s Insight: Planning to post about 9/11 today? Read this first

👀 See You In A Few Hours?

I'm teaming up with Phil Rivers for a special free webinar titled How To Get 5 New Clients EVERY Month, If Not More... TODAY covering:

• The 4 low-risk and easy-to-implement client acquisition strategies every service business should use to get 5 new clients EVERY month, if not more... for less than 2 hours of work a week!

• A sneak peek inside the September Work Series

• 15 to 20 minutes of live Q&A to answer any questions you have about client acquisition strategies in general

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💡 Today’s Insight 💡

Planning to post about 9/11 today? Read this first

🗞 TL;DR - Today marks the 23rd anniversary of the 9/11 terrorist attacks on the World Trade Center in NYC. Many brands and personalities will be using the day to commemorate and honor the memories of the day – but do you need to? PR Daily has a helpful guide on how to navigate the day as a brand.

💡 Insight - Some brands do have an expectation to post. If your organization has a deep connection to 9/11 or you’re a public service organization that connects with relevant communities, then you should plan to post a tasteful, simple response. That means: no branding, no tie-in to sales, and avoid imagery depicting the actual attacks.

But honestly, most companies don’t need to post. As PR Daily notes, “You have nothing to gain by making a statement and much more to lose… very few will notice if you remain silent – but many will notice if you get it wrong.” When in doubt, just take the day off from posting. It’s okay not to say anything.

And to be completely safe, it’s always best to avoid promoting products or sales on a day like today. This isn’t an opportunity to sell anything or put your brand into the public conversation. Take a note from brands who have done this poorly in the past (looking at you, AT&T) and avoid having to apologize for the campaigns by not running them in the first place.

🛠 Things Worth Checking Out 🛠

✨ OPTIMIZE CONTENT - DTC brands like Obvi, Legends, and Surreal are succeeding with influencers by offering high-ROI content. They manage it all with SARAL—your all-in-one influencer marketing tool. Try it for free →

⚽️ SPORTS AI - ESPN began publishing AI-generated recaps of women’s soccer games this weekend, and plans to add more sports to the feature. But apparently, it isn’t going so well.

🕵️ REDDIT - Have you heard of the viral ‘Celebrity Number Six’ mystery on Reddit? If so, it’s been solved. If not, enjoy going down a wildly fun internet rabbit hole.

⚡️ Today’s Headlines ⚡️

👧 Australia plans to check & enforce an age block for using social media

🏷️ 42 Attorney Generals want to add warning labels to social media

👻 New study shows time on Snapchat has positive effects on friendship

📫 Threads isn’t working on a separate DMs inbox from Instagram

⚙️ Meta is restricting data access in its Business Tools

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