Wednesday, October 30

🌟 Today’s Highlights:

• LinkedIn just launched its first-ever AI agent to take on recruitment

• YouTube has removed view counts and upload dates from its homepage

• Did you know you don’t have to write your own newsletter?

• 📊 Stat of the Day: 84% of Snapchatters say they learn about new trends and products through social channels. (Source: Snapchat)

• 💡 Today’s Insight: These are the best times to post on social media

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💡 Today’s Insight 💡

These are the best times to post on social media

🗞 TL;DR - Hootsuite did the heavy lifting for all of us and analyzed over 1 million social posts from July-Sept 2024 across all different industries and social networks to find the definitive best times to post for maximum engagement.

💡 Insight - Overall, the best time to post on social media across any network or industry is 8 AM on Wednesdays (regardless of the time zone). Here are the best times to post on each network:

• Facebook: 7 AM on Saturdays

• Instagram: 5 AM to 7 AM on Wednesdays

• X (Twitter): 10 AM to 1 PM on Mondays and Tuesdays

• LinkedIn: 7 AM – 8 PM on workdays

• TikTok: 3 PM on Thursdays

• Threads: 8 AM on Tuesdays

• Pinterest: 12 PM on Fridays

While the above times are considered the highest impact times from Hootsuite’s research, it’s especially important with Facebook to focus on time zones for your target audiences. Facebook has a much wider global reach than other social platforms, so shifting times might be at play.

However, users of all social platforms typically check them multiple times a day, and algorithms can be finicky when surfacing your content when it goes live. So, don’t feel like you need to stick to these times exactly!

⚡️ Today’s Headlines ⚡️

💼 LinkedIn launched its AI Hiring Assistant tool. It’s LinkedIn’s first-ever AI agent and aims to take on a wide array of recruitment tasks, from turning notes into job descriptions to sourcing candidates and coordinating outreach with them.

🔓 Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here.

🫥 YouTube is experimenting with hiding view counts & upload dates. The test is part of an effort to make a cleaner homepage UI and encourage users to take interest in non-viral content. So far, no one seems to like it.

🧠 Wondering how to build a truly elite global working team? I've been learning a ton from this newsletter written by Nathan @ Go Carpathian about hiring teams overseas and implementing their delegating tips! It's free to sign up here.

⬆️ Speaking of experiments, LinkedIn is testing out a top navigation bar for its app UI. The nav bar is usually on the bottom of the screen, just like it is on most other social platforms. Don’t worry though, it’s still only in test mode.

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