Hey there,

Did you know that Universal spends more than $100M every year just to make its Halloween Horror Nights happen? Turns out there’s a lot of money & interest in haunted houses and spooky experiences.

🧠 Stat Of The Day 🧠

75% of Gen Z and Millennial audiences believe that content under three minutes long is the most engaging.

Source: Traacker and Business Insider

🌟 The Secret Channel Growing ROI by 19X

"We generated 87 leads which led to 18 discovery calls. We’ve already seen an 18x - 21x in ROI in the first 30 days alone." -Ryan, CEO/Founder

What was that channel? This newsletter!

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⚡️Today’s Headlines⚡️

👯 Soon you’ll see “Similar Posts” on X

✅ Good news for Meta Verified accounts, IG is testing a dedicated feed

🫥 More tracking prevention coming… Google’s hiding IP addresses

💼 Looking for a job? Stand out with LinkedIn’s new ‘Top Choice’ option

📍 Instagram’s testing a ‘Nearby’ Stories feed, huge news for local biz

🛠️ Things Worth Checking Out 🛠️

🚨 AGENCY OWNERS - If you're an agency owner doing more than $25k/mo and want more leads, book a call to learn how AgencyReviews.io can help you grow faster here.

🎃 SPOOKY CONTENT - Want a fun way to celebrate Halloween from the brand account? TikTok just published a new overview of Halloween marketing insights. Check it out here.

🐈‍⬛ CHATGPT COPYCAT - Everyone’s adding Generative AI these days… including Apple, maybe. Rumors are out that Apple may follow ChatGPT’s features as soon as iOS 18. Check it out.

✨ Today’s Insight ✨

Key takeaways on creator marketing from Advertising Week NYC

📰 TL;DR - If you couldn’t attend Advertising Week New York, the hot topic of the conference was creators and their $29 billion industry.

Marketing Brew rounded up the seven main takeaways on influencer marketing from the week with testimonials from leaders at DoorDash, TikTok, L’Oréal, Dentsu, and more.

💡 Insight - Here are the seven areas marketers should be focusing on when diving into influencer marketing:

• Creative Freedom - Hire good creators with a vision and let them do what they do best.

• Clarity - Identify objectives ahead of time so you know what you want out of a creator relationship.

• Control - Recognize that success from these partnerships is not guaranteed, just like any other marketing channel.

• Collabs - Don’t feel like you need to just pick one creator.

• Connection - Lean into the relationships creators have built with their audience & that organic feeling.

• Consideration - Pay your creators & consider their needs carefully.

• Competition - Either you work with creators or other brands will.

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