Wednesday, October 23

🌟 Today’s Highlights:

• Threads is rolling out the analytics view to its mobile app

• LinkedIn had a bug yesterday that purged followers

• Meta silently rolled out ‘automatic adjustments’ to ad accounts

• 📊 Stat of the Day: Google AI overviews were inaccurate in 43% of finance-related searches. (Source: Search Engine Journal)

• 💡 Today’s Insight: How are SMBs using digital marketing?

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💡 Today’s Insight 💡

How are SMBs using digital marketing?

🗞 TL;DR - Maybe you’re a small business, or you’re marketing to small businesses… either way, LocaliQ just released new research from a survey of 730 small businesses on their key challenges, top promotional platforms, and use of emerging digital tech.

💡 Insight - To little surprise, social media advertising is the top medium for SMB promotion, even above SEO and email outreach. It’s not that surprising when you consider how many SMBs are utilizing trends, communities, and content to get through to audiences on social platforms – they’re the ones who can really get creative and gain attention, even with very little budget or resources.

In terms of specific platforms, Facebook is the leading marketing vehicle of choice, followed closely by Instagram. Facebook does have the highest number of users, so it might be a bit weighted. And Instagram makes sense, given its integration with Facebook and longevity as a visual platform for brands. While TikTok may seem like a great place for SMBs to gain traction, it can often be a heavier lift in both content creation and consistency needed to attract the algorithm.

That said, 58% of respondents to this survey said they were interested in trying short-form videos of all the recent marketing trends. It’s the classic disconnect between aspirational work and realistic work. SMBs typically just have less capacity to create video content, but AI developments will probably help.

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⚡️ Today’s Headlines ⚡️

📱 You can now see your Threads analytics on its mobile app

🪲 Did you lose LinkedIn followers yesterday? Might have been this bug

🔀 Threads is testing the ability to switch between profiles in composer

💡 Instagram is experimenting with giving performance tips on Reels in-stream

🤔 Meta quietly added “automatic adjustments” to ad accounts

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