- Growth Daily
- Posts
- Wednesday, October 2
Apparently October is National Self-Promotion Month, so… you know what you’ve gotta do.
🌟 Today’s Highlights:
Using bold or italic font in X posts? You won’t be shown on the timeline
TikTok launched a new story format with two sides to it
Bing is expanding generative search experience and Deep Search features
📊 Stat of the Day: 55% of publishers have purchased ads in the past month on Instagram, down 61% from last year. (Source: Digiday)
💡 Today’s Insight: The differences between American & European search
😌 SEO Doesn’t Have To Be $5k/mo
The team over at Breezy SEO (with $100m+ SEO track record) will:
✅ Supercharge your business with more qualified clicks & conversions
✅ Get 2 high ranking blogs articles written for you each week
✅ Completely hands-off on-page SEO optimization
✅ Consistently get you impactful backlinks
🙏🏼 All for less than your monthly car payment
🎉 The best part? You get a 7-day free trial!
💡 Today’s Insight 💡
🗞 TL;DR - Does your brand operate globally? Most software and eCommerce businesses have a worldwide reach these days, yet many operating teams are U.S.-based. If this sounds like you, have you assessed how your brand shows up in searches around the world? It’s a common oversight, which is why Search Engine Journal dove into the key differences between the impact each region’s internet regulations have on the search experience.
💡 Insight - The big difference between the American and European search experience is the European Union’s Digital Marketing Act (DMA). It’s a gatekeeping regulation that doesn’t allow companies to force defaults on users, show their offering above other marketplace participants, and serve targeted ads without consent. The tools most significantly impacted by this are Alphabet, Amazon, Apple, Bytedance, Meta, and Microsoft.
Since the EU fined Google in September for demoting price comparison sites in Product Listing Ads (PLAs), Google has shown a box with links to price comparison sites for shopping, hotel, and flight searches. For travel and lodging, the SERP in the EU seems to favor online travel agencies over hotel brands and airlines. This is due to Google’s demotion of its own Hotel and Flight SERP feature after it was deemed “self-preferencing” under the DMA.
Even with Google requiring EU users to choose a default search engine on Android and Chrome, the impact of the DMA on Google seems pretty minimal. Google seems to be able to anticipate at this point which new features may lead to a DMA violation, so they’re just not launching in those places. That said, while tracking and new features may be less existent in Europe, leaning into SEO tactics and tricks is still useful in attracting audiences through search no matter the locale.
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
✉️ GET YOUR NEWSLETTER - You don’t have time to write a newsletter for your brand. So let Orbit Marketing handle it for you—professional, engaging, and revenue-driving newsletter content for just $1k/month. 👉🏼 Learn more & book a call here →
🎨 MICROSOFT - Might be time to cancel your Adobe subscription for MS Paint. Microsoft just announced a bunch of new AI-powered features including an update to the old software that allows users to add or remove objects using a brush.
🤑 DRAFTKINGS - If you’re posting on social media and your company works in a regulated industry you should probably make sure you’re not violating any rules. Just ask DraftKings who is now paying $200k to settle charges with the SEC.
⚡️ Today’s Headlines ⚡️
🔎 Bing is expanding generative search experience and Deep Search features
🎯 TikTok is adding Keyword Targeting to Search Ads campaigns
📌 Pinterest is rolling out genAI enhancements to Product Pins ads
🔄 TikTok launched Flip Stories, a new feature adding a second side to stories
📝 Formatted text (bolds, italics, etc.) will be removed from X timelines
Want more from me?
🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a fractional CMO here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.