Hey there,

Can you believe we’re more than halfway through October?

I’m sorry or you’re welcome 😅

🌟 Today’s Highlights 🌟

• OOP! TikTok launches Out Of Phone, a new OOH ad solution

• X is still slowing down links to certain websites

• Insight: Targeting an older audience? Data suggest mobile game ads

⚡️Today’s Headlines⚡️

⚡️ TikTok’s new OOH ad solution brings TikTok content to additional placements

👀 Threads is testing paid partnership tags in app

✏️ Buffer launched its AI social media assistant in app

✂️ ByteDance launched CapCut for Business for brand video creation

🎵 TikTok Music is testing an AI chatbot named Tonik

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🛠️ Things Worth Checking Out 🛠️

💡 AD CREATIVE INSPO - I've been a long-time subscriber of this daily newsletter that highlights great ad creative. Sent by an agency that tests hundreds of ad concepts a month. Check it out here.

🎯 TASK MANAGEMENT - Ditch sticky notes! Make task management fun & efficient with monday.com, trusted by Coca-Cola, Nissan, and Canva. Streamline, automate, and centralize your work. 30-day free trial here.

⏰ SOCIAL STATS - According to a new Gallup poll, 51% of U.S. teenagers spend at least 4 hours daily on social media. Girls spend nearly an hour more on social than boys. Check out the full study.

🔗 X LINKS - A Markup analysis found X has continued to slow traffic to competing sites with users waiting 60x longer for links to load on FB, IG, Substack, & Bluesky. See if your links are being impacted.

✨ Today’s Insight ✨

Data: Targeting boomers? Try mobile game ads

📰 TL;DR - According to a recent survey by Monetizr of over 207k mobile gamers, 43% are Boomers or Gen X. Some additional interesting stats:

• While around 40% of gamers are Gen Z & younger, just 17% are millennials

• 51% of mobile gamers are female

• 60% of gamers confessed to spending 2-4 hrs/day gaming

• ~50% felt that ad placement didn’t significantly disrupt their gaming experience

• 45% were open to engaging with in-game ads that offered real-world rewards or discounts

💡 Insight - If you’re looking to target older audiences and female audiences, consider advertising on mobile games. The data doesn’t lie, it’s a pretty strong and open-minded cohort to advertise to.

Even better, if you’re advertising on these platforms, make your ads part of the experience. Get creative. Offer real-world incentives.

And if you’re not in the market for these audiences, let this stand as a reminder to never assume. Always dig into the data and listen to what it has to say. It might surprise you.

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