Hey there,

Today’s day two of Amazon’s Prime Day. During their July version, online sales in the U.S. surged to $12.7 billion… so there’s still time to push your limited time deals while people are online.

🌟 Today’s Highlights 🌟

• LinkedIn’s bringing back Message Ads due to popular demand

• Instagram’s adding a feature just in time for holiday sales

• Insight: Brands don’t need to be funny on social to succeed

🚀 Influencer marketing not working? You need to go direct to creator!

TL;DR - Brands often squander their budgets on one-off influencer deals, resulting in wasted resources, negligible returns and missed opportunities. This flawed approach can lead to stagnation or even losses.

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💡 Insight - Consumers crave authenticity. Doing a paid ad with influencers doesn't work anymore. You need to turn them into brand advocates. How?

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• Seamlessly find untapped influencers on autopilot.

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⚡️Today’s Headlines⚡️

😬 X is allowing Premium boosts to misinformation posts on Israel

✨ Threads is planning to add GIFs, Voice Posts, and more

✉️ LinkedIn is reintroducing Message Ads within Campaign Manager

🎞️ Meta added new features & automated solutions to Reels ads

✋ X launched the option to restrict post replies to Verified Users

*Want to get in front of our audience? Start here…

🛠️ Things Worth Checking Out 🛠️

🌟 AI CREATIVE - Dive into AI Creative that CONVERTS! Say goodbye to costly creative chaos and hello to high-converting creative harmony. Try Treat AI now!

💬 GOOGLE LEADS - You can now retrieve leads from Google Local Service ads via text. Previously, you could only send the message leads to your email account. Check out the new feature.

🎬 CAPCUT EDITING - If you’re editing your videos in CapCut’s Mac app, you can now add presets to their “Brand Kit” feature. Similar to Canva’s feature, it’ll help you work easier (not harder).

🔗 NEW IG STICKERS - Instagram’s adding a new sticker for Stories that allows users to directly promote other apps by linking to the app. Sounds perfect ahead of the holiday season. Check it out.

🎥 TIKTOK POSTING - TikTok just introduced a feature to allow users to post directly to the video platform from a range of video editing apps including Premiere Pro, Twitch, and CapCut. Try it out.

🎙 NEW PODCAST EPISODE:

How Peacock Increases Subscriber LTV

Now streaming on Spotify & Apple & YouTube

✨ Today’s Insight ✨

Are brands supposed to be funny on social media?

📰 TL;DR - Social media’s a tricky place for brands. You want to be low-key, cool, and trendy but you also need to sell a product and market your services. Many brands have found balance in adopting a quirky, sarcastic personality for their social voices… but consumers are starting to push back.

While there’s still some enjoyment in seeing Wendy’s roast people from the brand account, as the NYTimes puts it, “Trying too hard to be cute can backfire.”

💡 Insight - The problem with bold strategies is that sometimes they’re bold in the wrong way. You don’t want to be the brand that comes off as out-of-touch. Lean into humor & lightheartedness only if (and when) it makes sense.

Gen Z is more likely to consider corporate ethics and morals than previous generations. If your brand is serious, don’t be afraid to act serious in your content. If your product or mission resonates, people will support it… even if it doesn’t have memes.

*Want to get in front of 100,000+ Founders & Marketers? Click here…