Hey there,

Midway through the week. Now’s a perfect chance to reset. Ask yourself:

What’s one thing you could get done this week that would truly take a weight off your shoulders?

Got it? Great. Let’s get it done. 💪

🧠 Stat Of The Day 🧠

62% of Gen Z and 67% of Millennials agreed that CTV features more relevant ads than cable or satellite. (Source: Magna Media Trials and Samsung Ads)

😌 Creating High-Performing Ads is THIS Easy? Why Didn’t I Know This Before?

"Now I can iterate on the bottom of the funnel... by finding the most profitable creative in the most high leverage part of the funnel. An increase in CTRs at the bottom of the funnel leads to enormous savings." - Gareth Everard, CMO @ Pela

Gareth and countless other marketing geniuses are transforming their ad game with Treat AI. They create design concepts that resonate with your best customers.

Brands have boosted their CTRs, decreased CPCs, and increased their ROAs, all with Treat AI.

Ready to level up your ads?

 MY EVENT IS TOMORROW 🌟

I’m hosting a live event for agency owners this TOMORROW MORNING 🗣titled “How To Grow An Agency With A Newsletter” this Friday, completely free! RSVP here

⚡️Today’s Headlines⚡️

📝 Users are getting notified about Community Notes added to X posts

💬 Facebook’s making it easier for users to start a chat with biz pages

🎥 Don’t give up on Shorts yet! YouTube’s testing a Discovery option

✉️ IG’s testing the ability to disable DM read receipts

🦾 Google just added AI to Performance Max in U.S. beta

🛠️ Things Worth Checking Out 🛠️

💸 TIKTOK CREATORS - TikTok’s shutting down its original $1 billion creator fund to make way for its new monetization method: the Creativity Program, which pays out based on engagement metrics. Tough times.

👯 AI CLONES - Chinese influencers are apparently paying to have AI digital clones made of themselves to create even more content (and thus, even more earnings). Work smarter, not harder?

🤑 IG CREATORS - Meta says there are now 1 million active paid subscriptions to Instagram creators just over a year after the fan-fueled feature launched. Maybe not tough times.

📱 WHATSAPP ADS - WhatsApp’s head mentioned that ads might be coming to the platform in the form of Status, the app’s Stories-like feature, and channels (but not the main inbox). Promising new avenue.

✨ Today’s Insight ✨

Time to fix your email spam problem

📰 TL;DR - Email marketing isn’t dead, but if your emails aren’t reaching your customers… it might as well be. On average, 8% of all commercial emails in the U.S. end up in spam folders.

Marketing platform Drip outlines on their blog how to analyze your email performance along with 10 reasons why your emails might be going to that spam folder.

💡 Insight - Here’s Drip’s list of the 10 most common reasons your emails might be going to spam:

1. You weren’t given permission to send to the recipient

2. The sender information is inaccurate

3. No physical sender address

4. You’re using spam trigger words

5. Your subject line is weak

6. You included attachments

7. You have a big image with minimal text

8. There’s no easy unsubscribe or opt-out link

9. You’re sending to inactive addresses

10. You have too many spelling and grammar issues

*Want to get in front of our audience? Start here…

🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

*Want to get in front of 100,000+ Founders & Marketers? Click here…