- Growth Daily
- Posts
- Wednesday, November 6
A highlight of Election Night in America? Seeing meditation and mindfulness company Calm’s ads slipped into news commercial breaks and social media. Honestly, that’s just brilliant marketing.
🌟 Today’s Highlights:
Meta’s rolling out a new “Flexible Media” ad option
Microsoft Advertising added a slew of new Copilot AI-powered enhancements
Need to hire overseas? GoCarpathian is the solution you need
📊 Stat of the Day: Instagram now has 269.1 million monthly active users in EU compared with 260.6 million for Facebook. (Source: Meta)
💡 Today’s Insight: LinkedIn’s tips for posting short-form video
🌍 Hiring Overseas? Don’t Miss This Offer
If you’re planning to hire more than two overseas team members in the next 365 days... Skip the resume overload & let GoCarpathian place perfect-fit overseas talent on your team for a fraction of the cost of US recruiters.
They'll source and place A+ talent in marketing, operations, dev & more, with a perfect fit guarantee & unlimited replacements
💡 Today’s Insight 💡
🗞 TL;DR - LinkedIn just got a new full-screen vertical video feed – essentially a TikTok-style feed. Now they’re providing tips on how users can lean into the content trend and grab attention with short-form clips.
💡 Insight - Here are LinkedIn’s biggest three takeaways:
Keep it short, vertical, and include captions. Over 15 secs and under 2 mins is the sweet spot to hold viewers’ attention.
Your content doesn’t have to be exclusive to LinkedIn. If you’ve got business or work-related videos that performed well on other platforms, feel free to try them on LinkedIn.
Always include a strong accompanying post. Use the post text to provide context and complement your video with some key takeaways. Try to aim for a minimum of 50 words.
And it doesn’t hurt to keep in mind what works on the platform: industry-related content, workplace humor, videos with standalone knowledge, and videos that encourage engagement.
Turn our audience into your clients/customers/users here
⚡️ Today’s Headlines ⚡️
🔀 Meta’s rolling out new more variable ad display options. The new option, called “Flexible Media,” allows ad buyers to maximize performance by having more creative options to display to different users.
🔥 How To Boost Rankings Without Over Spending: ranked! They deliver blog content & backlinks that lead to measurable results, with affordable, fully white-hat managed SEO subscriptions. Learn more & start your free trial here.
🦾 Microsoft added new Copilot AI-powered advertising capabilities. The new Microsoft Ad tools include a streamlined experience in Copilot’s ad interface as well as expanded bid strategies and the ability to import Google Ads video campaigns.
📚 Easily search & filter my 100+ Growth Marketing Hacks, get access to a 6-hour crash course on Growth Marketing, leverage my viral Tik Tok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here.
🎥 CapCut launched a new ‘Commerce Pro’ package for retailer promos. Through the package, the ByteDance-owned video editing app helps retailers create better content for social and digital channels through a streamlined dashboard of tools.
Want more from me?
🙏🏼 Save big with exclusive discounts on my favorite marketing tools & services here
🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a fractional CMO here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.