- Growth Daily
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- Wednesday, November 29
Hey there,
Did you know that today is National Electronic Greetings Day? I know, these holidays always seem super sketchy and made up. But I’m writing you an electronic greeting right now, so I thought it was fitting.
Maybe this can be your reason to reach out to the contact you’ve been wanting to… electronically.
🧠 Stat Of The Day 🧠
The U.S. ad market expanded for its fourth consecutive month in October, rising 3.2% over October 2022. (Source: Guideline’s U.S. Ad Market Tracker)
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⚡️Today’s Headlines⚡️
🤖 Ready for X’s Grok AI to be front and center on the app?
🎥 Everyone can now jump on YouTube Shorts ads
🙌 Good news for LinkedIn ad buyers: lots of performance updates
📜 Could social media posts get First Amendment rights?
😬 100+ brands are following Apple’s lead and leaving X ads
🛠️ Things Worth Checking Out 🛠️
⛽️ FUEL GROWTH - 3 agencies rolled into one powerhouse. Influencer management, creative assets at scale, media buying - all under one roof with Kynship. Visit here.
✨ REDDIT ADS - Reddit’s added another certification course to its Reddit Ads Formula marketing education platform. You can now get a “Creative” certification to show off your knowledge. Get Reddit certified.
💰 BFCM RECAP - Using AI, Shopify monitored live sales of Black Friday Cyber Monday weekend, showcased via a sleek map available to the public. Check out the final sales report.
🚫 ANTI-AI - Google-Extended, the product token Google made to let users block their Bard AI, is turning out to be pretty popular. More than 250 websites, including Yelp & NYTimes, are using it. Sorry, AI.
*Want to get in front of our audience? Start here…
✨ Today’s Insight ✨
📰 TL;DR - LinkedIn just released its “Future of Work” report, mainly focusing this year on how AI impacts different industries. LinkedIn claims they’ve seen conversations around AI increase by 70% in the last year – conversations that they dive even deeper into throughout the report.
💡 Insight - Check out the full details of the report here, but here are some of our top highlights:
Global conversations on AI are being driven by:
58% Men / 31% Women / 11% Other/Unknown
45% of Millennials / 26% Gen Z / 21% Gen X / 4% Boomers
29% in Professional Services / 17% in Tech / 9% in Education
18% of Executives / 15% of Engineers
74% of executives believe that generative AI will benefit their employees
47% of LinkedIn members’ skills are expected to be disrupted by generative AI
“Head of AI” job positions have been growing by double digits since December 2022
➡️ How'd you feel about this Insight? |
🎙 HEARD EM’ SAY:
"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"
Did you learn something new from today's newsletter? |
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