Wednesday, November 27

🌟 Today’s Highlights:

• Updates in the US TikTok ban are coming soon

• Threads finally supports landscape videos in the app

• If you’re planning to hire people in 2025, you need a fractional recruiter

• 📊 Stat of the Day: Threads has seen 35 million new users sign up for the platform since November 1. (Source: Meta)

• 💡 Today’s Insight: Navigating FTC influencer guidelines & regulations

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💡 Today’s Insight 💡

Navigating FTC influencer guidelines & regulations

🗞 TL;DR - Influencer marketing is a great way to attract audiences and lean on content creators with loyal audiences to promote your product – especially for your holiday campaigns. But influencer campaigns are also bound by FTC guidelines and platform regulations that need to be adhered to. Sprout Social has the overview on everything you need to know about influencer guidelines and regulations – and we’ve got the full recap for you.

💡 Insight - Here are the key do’s and don’ts of influencer brand partnerships…

DO: Be crystal clear. If an influencer receives a product for free, discount, or any other benefit, they must disclose it regardless of how genuine their review is.

DON’T: Assume an influencer’s followers already know about brand affiliations.

DO: Place disclosures up front with the endorsement message where followers will immediately see it.

DON’T: Hide disclosures in a place that requires extra clicks (like a profile) or mix it with other hashtags where audiences might miss it.

DO: Keep it simple. Use direct language like ‘Thanks to [brand] for the free product’ or hashtags like #ad or #sponsored.

DON’T: Use vague terms or unclear abbreviations like ‘sp,’ ‘spon,’ or ‘collab.’

To see all the FTC guidelines and learn about how each platform regulates influencer-sponsored content, check out Sprout’s full blog here.

⚡️ Today’s Headlines ⚡️

😬 A big decision on the US TikTok ban is coming December 6. A US federal appeals court is expected to rule on that date whether to uphold a law requiring ByteDance to divest the app in the US by early next year or face a ban.

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🎥 Threads finally supports landscape videos in the app. The news was spotted first by some users and then confirmed by the Threads team. It’s available on the latest update to the app, which is great news for video-driven creators.

🔗 Linktree released its 2024 Creator Economy Report. The report includes insights from nearly 1600 linkers on how creators are approaching monetization and content creation in the current social media landscape.

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