Hey there,

We’re real humans behind this newsletter, not AI, so we’ll be taking the rest of the week off to celebrate Thanksgiving with our friends and family. We hope you’ll get to do the same, and we’ll be back in your inbox on Monday! ✌️

🧠 Stat Of The Day 🧠

Pinterest users spend 87% more on luxury goods and are 27% more likely to buy premium products. (Source: Pinterest)

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⚡️Today’s Headlines⚡️

📝 LinkedIn’s Collaborative Articles might be the feature to jump on

🌟 You can now add fan videos to a spotlight on your TikTok profile

🏈 The first-ever Black Friday NFL game is a giant Amazon shopping opp

👀 People can see your follower count in Google Search results

🛑 Wonder what Meta’s ad-free subscription is like?

🛠️ Things Worth Checking Out 🛠️

👴🏻 HISTORY OF MEMES - Remember the good old days of trends and memes when they were actually funny for a good amount of time? Yeah, we all miss it…

🦾 FREE AI LESSONS - Amazon wants to help people discover and learn skills in AI with their new ‘AI Ready’ commitment to train 2 million people for free by 2025. Try out their courses on AWS today.

💼 NETWORKING - Turns out Gen Z is losing skills in small talk. So much so that colleges are coming out with courses in teaching elementary chitchat skills. So, about the weather…

🤑 SEO COST - What’s the real cost of SEO? Search Engine Land broke down all the numbers into what goes into the basics and growth of maintaining SEO. Gotta love optimizing optimization.

✨ Today’s Insight ✨

How to reach last-minute holiday shoppers

📰 TL;DR - The next five days (known as ‘Cyber-5’) are the most important shopping days of the year – so make sure you’re prepared for them. Holiday sales, on average, represent 20% of annual sales across most industries, and many consumers are waiting for Black Friday and Cyber Monday deals.

Microsoft Advertising published a blog on how to make the most of this at the last minute, along with metrics on this year’s audience.

💡 Insight - Launch campaigns now. Shopping has already started, so don’t wait until December to talk about the holidays. Keep an eye on remarketing campaigns on ad buys and target any holiday-related keywords.

Lead with value messaging and promotions. Microsoft’s research shows that search volume for gift cards will increase 18% while search for expedited shipping will increase by 5%. Use this knowledge and focus to draw out deal-seekers.

Use AI tools to personalize offerings. Many ad networks now include responsive ad formats with AI. Use these tools to amplify product discovery, inspire action, and build loyalty.

Use all your levers to support eCommerce growth. If you’ve got a brick-and-mortar location, don’t be afraid to push people to purchase online to encourage immediacy. Use social content to drive to your website. And optimize all your ad buys to point to digital sales.

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🎙 HEARD EM’ SAY:

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