Hey there,

Tesla’s prepping for its new Cybertruck deliveries with an intense clause: buyers cannot sell their new truck within the first year without permission or they may be sued up to $50k. Now that’s one serious relationship.

🧠 Stat Of The Day 🧠

84% of Gen Z consumers said they would be likely to wear brands in the physical world that they wear in the metaverse. (Source: Roblox)

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⚡️Today’s Headlines⚡️

🤖 Watch out for using AI-generated content on YouTube

👻 Amazon businesses might get Snap shopping ads soon

🎞️ Instagram’s Reels Composer is getting more creation options

😬 Don’t hold your breath for DMs on Threads

🗑️ You can now delete your Threads without impacting IG (if you want)

🛠️ Things Worth Checking Out 🛠️

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🎁 HOLIDAY MARKETING - Got any plans from 7-9pm EST today? You might want to check out TikTok’s new Small Business holiday marketing webinar. Check it out.

🎶 TIKTOK COLLAB - TikTok just added a new feature in partnership with streaming music services, including Spotify, Apple Music, and Amazon Music, that allows users to save songs directly from the app. Cool stuff.

✨ Today’s Insight ✨

How businesses can stand out with Instagram’s new close friends features

📰 TL;DR - Instagram added a close friends feature that lets you limit your post to, well, just your closest friends. That includes Stories, Notes, Posts, and Reels.

But it’s not just a feature your everyday user can take advantage of. It’s a perfect tool for businesses to stand out and activate their biggest fans.

💡 Insight - Find your biggest fans. Let users self-select into this category and identify themselves as your top supporters. Incentivize them by offering up an invite to your exclusive close friend’s crew.

Use the close friends feature to highlight exclusive offers, behind-the-scenes content, or new products before they’re public. Think of it as an easy-to-access dedicated audience. They feel special because they get things others don’t, and you’re able to easily send them unique opportunities.

Get feedback fast. Not only can you give back to your dedicated audience this way, but you can also learn a lot from their feedback. Run polls, test content, and ask your biggest fans questions through posts targeted only to this Close Friends cohort.

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