Wednesday, November 13

🌟 Today’s Highlights:

• TikTok is integrating with influencer shopping app LTK

• Pinterest added new Gift Discovery elements for holiday search

• The secret to scaling influencer marketing? Popular Pays by Lightricks

• 📊 Stat of the Day: Douyin, or China’s TikTok, is the highest-revenue generating platform in social commerce worldwide with $198.8 billion. (Source: Statista)

• 💡 Today’s Insight: How brands can move over to Bluesky

🔍 How Top Brands Scale Influencer Marketing

Influencer marketing can be rewarding, but only if you partner with the right ones. 66% of consumers would stop using a brand if it appeared next to inappropriate content, so you can see why the stakes are so high.

That’s where Popular Pays by Lightricks comes in. Their innovative marketing platform makes scaling influencer campaigns easy and safe.

With its SafeCollab feature, you can ditch the 4-6 hour process of manually vetting influencers. Instantly check each creator's content, social history, and cross-platform presence for brand alignment.

You can choose from a pool of 100k+ creators and get high-performing influencer content for your brand! Book a demo here →

💡 Today’s Insight 💡

How brands can move over to Bluesky

🗞 TL;DR - Social media platform Bluesky has gained more than 700,000 new users in the last week since the US election, largely due to North American users seeking to escape X. As a result, brands have an opportunity to start over on Bluesky with new, eager audiences.

💡 Insight - With 14.5 million users worldwide, Bluesky can definitely be a useful network to add to your social strategy. Unlike other social networks, Bluesky is decentralized, which gives users more control over their data and focuses more on genuine, authentic interactions rather than feeding an algorithm.

Some key things to know about Bluesky as a social platform: users can share text-based updates with a maximum length of 300 characters. The platform allows users to attach images to posts, but does not currently support video uploads. Recommended image sizes and formats depend on the use.

As with most social networks, brands do well on the platform by joining public conversations, providing thought-leadership driven commentary (think tips & insights), leaning into niche communities, and overall being less promotional. One unique area of opportunity with Bluesky is that brands can create a custom domain to add credibility to their presence.

Overall, whether or not your brand decides to make the switch, it’s clear that we’re moving into a future with a more diversified portfolio of social platforms – and Bluesky is a solid place to start.

⚡️ Today’s Headlines ⚡️

🇪🇺 Meta’s cutting the price of its EU ad-free subscription by 40%. The subscription, which was announced in November of last year in response to EU data usage requirements, provides an ad-free Facebook & Instagram experience to users for €9.99 per month.

🤔 How To Boost Rankings Without Over Spending? ranked! They deliver blog content & backlinks that lead to measurable results, with affordable, fully white-hat managed SEO subscriptions. Learn more & start your free trial here.

🛒 TikTok is integrating with influencer shopping app LTK. The integration will provide a more seamless (and non-Amazon) solution for audiences to shop from creator recommendations.

🔓 Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here.

🎁 Pinterest added new Gift Discovery search elements. The new features, intended to help assist holiday shopping, include custom product wishlists, expanded Gift Guides from famous users, and a new way to save items from Gift Guide displays.

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