- Growth Daily
- Posts
- Thursday, June 1
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Today’s Growth Tip
Gen Z is entering the workforce with a disposable income estimated at $360B a year, with the oldest of the generation being 26 years old. Through social media virality, customization, and impact, brands can find their way into the Gen Z trusted portfolio of companies. But did you know: Gen Z is often more mistrustful of tech solutions than millennials are 👀
Make it yours: Create raw, authentic content. And not authentic like a whole sentimental life story on LinkedIn… create a TikTok-style video showcasing your brand and your process. The key to gaining Gen Z’s attention is through loyalty… so throw out the polished, perfect content and post something real and honest.
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🛠️ Things Worth Checking Out
🌴 SEO - Wanna rank higher & get more customers from Google easy breezy? Schedule a call with the team over at BREEZY SEO here!
🎥 YOUTUBE - What’s going on with YouTube’s algorithm in 2023 and how can you find success? Search Engine Journal gathered the top tips. Check out the full list here.
👀 CAC TRAP - Is chasing after reducing CAC an old-school practice? Growth expert Elena Verna argues that the real hero is the payback period. Read the full piece to learn why.
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Talk of the Town
Since his takeover, the company is now complying with government requests 83% more than pre-Musk times. Musk has said that Twitter has no choice but to comply as Twitter will always align with local laws, but Twitter has held firm on some requests in the past.
Takeaway: At face value, this might seem like a good approach… but the concern lies in Twitter’s capacity to take stronger stances on requests that are in opposition to local laws. Plus this approach could be at odds with Musk’s push for free speech on the platform.
Google’s new Product Studio will allow Google Shopping merchants to easily customize and edit product images for free using generative AI. The tool was designed to help sellers create a more diverse range of product images on eCommerce sites. The feature is rolling out to the US “in the next few months.”
Takeaway: According to Google, product listings with more than one image typically see a 76% increase in impressions & 32% increase in clicks compared to listings with one image. Judging by how easy the tool sounds, why would you not try it out?? Here’s to hoping Google makes more useful AI tools like this!
Are you actively looking to hire a marketing agency?(for any discipline including ads, organic content, seo, pr, lead gen, e-mail...) |
Did you learn something new from today's newsletter? |
*Want to get in front of 45,000+ Founders & Marketers? Click here…
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