- Growth Daily
- Posts
- Wednesday, May 3
⚡️
Talk of the Town
Bloomberg reviewed 49 websites that were found to be proliferated entirely by AI chatbots including posing as breaking news and lifestyle sites with generic-sounding names.
None of them disclose they’re populated using AI chatbots and many created false stories for published pieces, like one incorrectly reporting the death of sitting presidents.
Takeaway: We’re entering into a time where content online is getting harder and harder to validate. While the news on these sites may seem ridiculous, as tech advances, it may not be as easy to discern the real from the AI-generated. Publish content responsibly.
Late night programming are expected to be the earliest affected with reality programming coming next. Experts believe that the impact on media spend should be small slow, but the longer the strike lasts, the more repercussions on ad spend.
Takeaway: If you’re buying these ads, don’t pull the fire alarm yet on your programming. Regardless of how long the strike lasts, the burn will be slow and we’ll most likely see warning signs before it’s totally time to jump ship.
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🚀
New Growth Insights
The new updates include: an audience-based creative tool that allows advertisers to simultaneously target ads at different cohorts based on geographic/demographic/behavioral data, interactive video ads that can be engaged with via voice command, and the ability to add products to users’ Amazon cart directly from the ad.
Takeaway: With an average monthly audience of 155M+ customers, these innovations prime (no pun intended) Amazon to create a robust commercial experience for both users and advertisers.
Social Media Today and Giraffe Social Media put together this infographic on design tips to create great visuals for your posts. Here’s an overview of the 5 tips:
Play with textures
Follow the rule of thirds
Try out gradients
Use templates
Experiment and try new things!
Takeaway: Design can feel overwhelming if you’re not a designer, but it doesn’t have to be complicated. Just try stuff out and have fun!
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