Wednesday, May 29

💰 How Tinder Engaged Millions By Doing Just One Thing

Tinder engaged millions in political conversations during the 2016 U.S. Presidential campaign. The secret was their custom 'Swipe the Vote' solution – an in-app polling feature, driving global engagement on key election issues. This custom solution ultimately underpinned many white label advertisements on the platform.

How did they do it?

• Tinder leveraged an already ‘hot topic’, giving the audience a way to express their opinions through polling.

• The polling feature was designed to be highly engaging and innovative for the audience.

• It’s easier for enterprise company employees to get budget allocated from their manager vs. getting the internal dev team to do the work. Tinder realized this and turned to Codingscape who built this super software for them.

👉🏼 Learn more here

⚡️ Today’s Headlines ⚡️

🏛️ U.S. Court of Appeals will hear TikTok ban challenges in September

⏹️ Meta is discontinuing Sponsored Messages ad types

👥 Tumblr is launching its Communities feature in open beta

💬 Google is rolling out social profiles for reviewers in Search

🧒 Danish PM is calling for a 15+ age limit on social media in EU

🛠 Things Worth Checking Out 🛠

🚨 DEAL ALERT - Experience the power of a plug-and-play graphic design team with Kapa99! You get unlimited requests and revisions. Try it FREE for 15 days →

🇪🇺 EU VOTES - The European General Elections are coming up next month in the EU, and Snapchat is working on new initiatives to encourage civic participation, with many young people voting for the first time.

📱 iOS 18 - iOS 18 is coming soon and may have some fun features for iPhone. AI is rumored to take a front seat in the new OS, with rumors of AI-generated emoji and more app customization than ever.

💡 Today’s Insight 💡

Why every marketer should be on Reddit

🗞 TL;DR - Reddit has been around for nearly 20 years, and in that time, it’s joined the ranks as one of the top 10 social media sites in the world, with more than 500,000 monthly visitors across more than 100,000 active communities. However, marketers have often failed to establish a presence on the site due to its challenging and slow nature. That said, you absolutely shouldn’t be sleeping on this site as it’s a major player in the marketing mix.

💡 Insight - There are a bunch of reasons you should be including Reddit in your marketing channels – here are just a few:

• Reddit users are dedicated with 16.4% (82 million) of its 500 million users visiting the site daily

• Users spend, on average, 20 mins on the platform each day with long-time users (more than 7 yrs) spending over 45 mins/day

• Google’s recent $60 million/year deal with Reddit includes Reddit content in SGE results and uses its content to train Google’s AI models

• OpenAI has also recently partnered with Reddit to surface their content in ChatGPT

Brands who have used the platform for marketing – whether organic or promoted posts – have seen major gains including:

• noosa yoghurt gained a 49% increase in brand recall, 39% increase in purchase intent, and 50+ billion monthly views

• Sony Pictures Germany’s AMA with a voice actor led to a 344% higher CTR than standard paid media

• Sony’s post registered 618k impressions and 831 upvotes (Reddit’s version of a ‘like’)