- Growth Daily
- Posts
- Wednesday, May 22
Our team is spread across the world but somehow, we all basically have the same weather today. How wild is that? Hope it’s around 75ºF and sunny wherever you are, too. 😎
📊 Stat Of The Day 📊
Walmart Connect, Walmart’s U.S. ad business, grew by 26% during the first quarter of the company’s FY25. (Source: Walmart)
🥇 Create a foolproof social media strategy destined for success
Guesswork isn’t gonna cut it in 2024. With the right knowledge of trends and patterns in social media, you can create a strategy that helps boost your business engagement, loyalty, and sales.
Here are some stats that might help:
86% of social media marketers say building an active online community is crucial to a successful social media strategy in 2024.
21% of consumers prefer to use social media to find answers to what they’re looking for.
87% of social media marketers say social search is important to their overall social media marketing strategy.
Dive into the top trends social media marketers are seeing in 2024 with Hubspot’s Social Media Trends Report.
⚡️ Today’s Headlines ⚡️
🎞️ Instagram is testing a Recent Stories highlight on user profiles
✅ X is developing a Grok AI analysis button for fact checks
✏️ Adobe Lightroom now has a magic eraser button
🏷️ LinkedIn is adding labels for AI-generated content
🛡️ Meta’s Oversight Board is taking on Threads moderation
Interested in reaching my audience? Grow with us here
🛠 Things Worth Checking Out 🛠
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💌 CONVERT MORE - The easiest way to convert people who know your brand exists but haven't purchased yet (aka "window shoppers") is to send them a simple weekly newsletter! Learn what to send and how to convert subscribers into customers easily by becoming a TNT member here →
🎓 TIKTOK U - TikTok just launched a new certification for its TikTok University – an official Media Buying Professional qualification. It includes a 124-page study guide, but if you’re already a pro, you can take the exam itself.
💡 Today’s Insight 💡
🗞 TL;DR - Google had its annual Google Marketing Live event today, with various announcements, including updates for creatives, data analysts, and consumers. The big takeaway? Pay closer attention to your impressions.
💡 Insight - Here’s what you need to know from the event:
Google PMax’s latest upgrade allows mass AI creative asset production – aka creating customized, advanced ads a lot faster!
Immersive, AI-powered Shopping Ads are here - including video, virtual try-ons, and 3D show spins.
Visual storytelling is getting stronger for YouTube, Discover, and Gmail - target potential customers with vertical videos, stickers, and automatically generated animated image ads.
Relevant Search and Shopping ads will appear in ‘sponsored’ sections within AI-generated overviews on the SERP.
First-party data unification Ads Data Manager is now available to everyone!
Merchants now have new tools to better showcase their brand and create visual content with AI.
AI-powered ads are being tested to provide tailored advice and recommendations for complex purchases.
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