Wednesday, May 17

Marketing’s top news, tips, & tools of the day

Author

Nicole Tabak
May 17, 2023

⚡️
Talk of the Town

  • Google hasn’t explained why they haven’t brought it to these areas yet, but the more intense data protection and user privacy policies may be to blame. ChatGPT already had trouble in Italy, so by not releasing in these areas, Google can avoid similar headaches.

  • Takeaway: Regulation around generative AI will continue to result in delays of these popular product launches to certain geographies. That’s not to say security and privacy isn’t important, just to remember that often major subsets of the population still aren’t able to access them. Something that’s especially important if you’re serving these areas.

  • The feature is designed for people who may lose their ability to speak by creating “a synthesized voice that sounds like them” to talk with friends or family members. Users will first read a set of text prompts aloud for a total of 15 mins, then in the future, type what they want to say and have their Personal Voice read it.

  • Other new features include automatic detection mode in Magnifier, easier ways to adjust the size of text and connect hearing devices, as well as the ability to pause GIFs in Safari and Messages.

  • Takeaway: This feels like a major security concern waiting to happen… but if it helps users who need it, then perhaps it won’t be used for evil? With the influx of AI-generated audios from musicians on TikTok though, it’s tough to imagine that this will be accepted easily by lawmakers and leaders.

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🚀
New Growth Insights

  • The revamped Women’s National Basketball Association (WNBA) mobile app includes a new homepage with the TikTok-like vertical feed that features free content. The updates also include a new feature that hides game scores and exclusive content that won’t be posted on their social media accounts.

  • Takeaway: Work smarter, not harder. If the goal of the WNBA is to serve younger fans, they’re smart to do it in a way that already works for the demographic. Plus, it’s also a great way to optimize content for mobile devices and offer up their exclusive content in an easy-to-consume way.

  • When was the last time you benchmarked your Google Ads performance? Well, WordStream’s got you covered with key trends and insights from research of over 17k ad campaigns from April 2022 - March 2023 in 23 industries. Here’s a wild stat to get you going: CTR increased YoY for 22/24 industries while CVR decreased YoY for most industries 🤯

  • Takeaway: It’s clearly been a challenging time for ad buyers across industries, but these metrics prove that search advertising still remains a top tool for many media buyers. Now’s a great time to dive into these stats to see how your ad buys measure up!

🛠️ Things Worth Checking Out

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