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- Wednesday, May 15
Google dropped a lot of exciting new AI updates yesterday at its I/O developer event. Missed the event? Check out today’s insight below for everything marketers need to know from the announcement 👇🏻
📊 Stat Of The Day 📊
Nearly 10% of the time Americans spent in front of TV screens last month was on YouTube’s smart TV app. (Source: Nielsen)
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⚡️ Today’s Headlines ⚡️
🤝 TikTok is copying Instagram again with its ‘Collaboration’ feature
👀 Instagram is copying BeReal again with its ‘Peek’ feature
🔎 TikTok is also testing ChatGPT-generated results in search
🌳 Snapchat is measuring the carbon emissions of digital ads
🚪 Meta is shutting down Workplace, its enterprise comms business
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🛠 Things Worth Checking Out 🛠
✨ CUSTOM SOFTWARE - Tinder launched their iconic ‘Swipe the Vote’ mobile app polling feature, thanks to Codingscape. Their custom software solution helped Tinder underpin many white-label advertisements. Get your own iconic feature here →
🎨 FREE DESIGN - Experience the power of a plug-and-play graphic design team with Kapa99! You get unlimited requests and revisions. Try it FREE for 15 days →
🫤 AI GOES VIRAL - Have you or someone you know been affected by AI-generated spam images on social media? Here’s why they’re everywhere lately.
💡 Today’s Insight 💡
🗞 TL;DR - Google had its I/O keynote event yesterday with tons of new announcements – mostly including AI innovations. If you didn’t catch the full two-hour presentation, TechCrunch has summed it all up into the top news, and we’ve listed out our favorites for marketers below.
💡 Insight - Here are the top announcements and product launches marketers need to know from Google’s I/O 2024 event:
YouTube AI-Generated Quizzes, a conversational tool allowing users to figuratively “raise their hand” when watching videos
Google Play is getting a new discovery feature for apps, new ways to acquire users, and other developer-facing enhancements
Android devices will soon listen to calls for “conversation patterns commonly associated with scams” in real time to flag spam calls
Gemini in Gmail to summarize, search, and draft emails, alongside more complex tasks
Gemini Live allows users to have “in-depth voice chats” with Gemini on their smartphones
More AI will be added to Google Search with plans to use generative AI to organize the entire search results page
Imagen 3, a more accurate, creative, and detailed AI image generator
Veo, an AI model that can create 1080p video clips around a minute long given a text prompt, to compete with OpenAI’s Sora
AI-powered Circle to Search feature can now solve more complex problems across physics and math word problems
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