Wednesday, May 10

Marketing’s top news, tips, & tools of the day

Author

Nicole Tabak
May 10, 2023

⚡️
Talk of the Town

  • Many of the bans currently prevent government employees on state-owned devices from accessing TikTok… which is bad news for government employees from tourism boards working in social media to attract visitors to their states.

  • 60% of TikTok users say they first became interested in a destination thanks to videos on the app while 45% of millennial users have visited a place or attraction after seeing it on the app.

  • Takeaway: The TikTok bans don’t leave a lot of room for nuance, so if these laws make it nationwide, many businesses that rely on attracting tourist interest may struggle. Diminishing resources for government-run tourism boards hurts more than just the govt.

  • Elon promised to reduce the bots and inactive accounts when he joined Twitter, and the effort starts now. The purged accounts include ones with “no activity for several years” and many of these usernames will be available as a result of the move.

  • Takeaway: Good news for people with popular names! Bad news for people holding onto that Twitter account with no activity. Overall, it’s a move that pushes Twitter forward. But, if you’re a brand who’s parked on the platform, now might be the time to send out a quick tweet or like something before your account gets cut.

⏰ Build a roster of your favorite UGC creators & micro-influencers in minutes*

📰 TL;DR - Stop searching for creators and influencers manually. With Insense vetted (and moderated!) UGC creators and micro-influencers that match your creator avatar apply to your campaigns in minutes. Quickly skim through their UGC portfolios and audience data (reach, engagement, and more), then choose your favorites.

Join major eCommerce brands like Clinicalskin, Bearaby, and KOS Naturals who use Insense as their 3-in-1 tool for UGC creators, influencer posting, and whitelisted ads on Meta and TikTok Spark Ads.

*Want to get in front of 45,000+ Founders & Marketers? Click here…

Are you actively looking to hire a marketer right now?

If we launched a job board for our 50,000 person community...

Login or Subscribe to participate in polls.

🚀
New Growth Insights

  • Among the key takeaways from the new research:

    • 70% of respondents are still in an exploratory mode

    • 19% are beginning tests & production tasks related to AI

    • 68% agreed that the benefits of AI outweigh the risks

    • 38% believe customer experience is the most useful application

  • Takeaway: ChatGPT might be the buzzy tech of the moment, but it doesn’t seem to be going anywhere soon. Many companies are taking it slow and steady, which means we can expect even more AI-related updates in the future once companies learn how to adopt the tech successfully.

Wendy’s is partnering with Google to test an AI chatbot that takes your drive-thru order

  • The chatbot, called “Wendy’s FreshAI,” is launching in Columbus, OH in June as a first test in an attempt to reduce long wait times. The chatbot is tailored to Wendy’s existing large language model (LLM) which includes the company’s lingo such as knowing a “milkshake” translates to a “Frosty.”

  • Takeaway: The potential headache of errors with this chatbot seem pretty on par with the potential headache of being misheard or having challenges with a normal drive-thru experience. But if this tech works, it could introduce a completely new fast food experience that drives the industry forward.

🛠️ Things Worth Checking Out

🕵️ Reach 55M+ privacy-conscious users with Brave* - The world's first ad platform built on privacy. Get 2-for-1 value on your first campaign here.

💬 Bing AI Chat Ads - Bing launched their much-awaited AI chat ads that provides buyers with the opportunity to monetize chat. Find out more here.

✅ LinkedIn Best Practices - Social Media Today published an infographic on key LinkedIn algorithm recommendations based on an analysis of 2k posts from Feb-Mar 2023. Check out the recommendations here.

** If you also want to get in front of our audience, fill out this short form.

Did you learn something new from today's newsletter?

Login or Subscribe to participate in polls.

Disclosure: Some things in this newsletter (particularly but not always the things with a * in the headline) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.