Wednesday, March 5

🌟 Today’s Highlights:

• Google processes more than 5 trillion searches per year

• Meta shares insights into policy enforcement and engagement trends

• Here’s how you can get more leads

• 📊 Stat of the Day: 86% of US marketers in companies larger than 100 employees will partner with influencers in 2025. (Source: Sprout Social)

• 💡 Today’s Insight: 7 video optimization tips to boost your organic reach

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💡 Today’s Insight 💡

7 video optimization tips to boost your organic reach

🗞 TL;DR -  With video quickly becoming the most popular way for users to consume information, simply creating and uploading them to your socials isn’t gonna cut it anymore. If you want your videos to get noticed, you’ll want to optimize them for better rankings, engagement, and visibility.

💡 Insight - Search Engine Land gave us seven best practices for optimizing your video content:

1. Analyze your current videos. Review any current videos you have—assess their performance and evaluate the effectiveness of the SEO strategies. Also, take a look at any comments and feedback from viewers to get insight into your audience’s preferences.

2. Analyze your competitors. Start with your top competitors and analyze their highest-engagement videos. Dig into the elements of the video, like titles, descriptions, video quality, and keyword usage, to uncover what makes them successful.

3. Refresh your keyword research. Don’t make the mistake of recycling your Google keywords and using them for YouTube. Google favors content that gets clicks, while YouTube’s algorithm focuses on engagement metrics like watch time, comments, and shares. Choose keywords that encourage viewers to watch longer and interact with your content to boost performance.

4. Sketch out your new content strategy. Figure out the video content that your brand’s audience would benefit the most from, whether that’s tutorials, educational videos, shorts, or something else. In general, users go for value over production quality, so make sure to emphasize authenticity over theatrics.

5. Tackle on-page optimizations. Remember to set aside time to refine on-page SEO elements. This includes things like the title and description, thumbnail creation, and end-screens and cards.

6. Build your video presence away from Google. Do your research on best practices for video across various channels and adapt your strategy accordingly. For example, on LinkedIn, videos under two minutes work well for business updates, thought leadership, and industry insights.

7. Lock in your KPIs. The metrics you track will depend on your marketing goals, but common metrics to look at include clicks and click-through rate, watch time, audience retention, and traffic source type.

⚡️ Today’s Headlines ⚡️

🔎 Google now sees five trillion searches a year, according to a report from the search engine. Despite growing competition from AI models like ChatGPT, the data suggests that Google is still among the top choices for retrieving information online.

🎙️ Stream now: How To Grow Your Personal Brand in 2025 - on Spotify, Apple, or YouTube / My 7 Facebook Ad Creative Frameworks - on Spotify, Apple, & Youtube / Lessons from Optimizing 1,000 Websites - on YouTube, Spotify, Apple / My Disgustingly Simple 2025 Marketing Hack - on YouTube, Spotify, or Apple

✨ Meta published its latest overview of content violations, hacking attempts, and feed engagement. The report included its usual stats and notes on what people are seeing on Facebook, what people are reporting, and what’s getting the most attention at any given time.

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🧠 Anthropic released its Claude 3.7 Sonnet, an AI model that adjusts its reasoning approach based on the complexity of the user query. It offers an “extended thinking” mode that engages in a more detailed “chain of thought” reasoning but takes longer to generate a response.

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