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Talk of the Town

Should subscription companies be required to easily provide ways for consumers to cancel?

• The Federal Trade Commission says yes but the Association of National Advertisers says it’s complicated. The FTC’s proposed “click to cancel” regulations are a proposed set of rules that provide easier ways for consumers to cancel recurring payments, such as newspaper or gym memberships.The ANA says the proposed rules are too vague & inflexible.

• Takeaway: We all want to retain as many consumers as possible, but at what cost? The essence of the ANA’s argument isn’t actually that controversial – government rules can often be very inflexible. But as consumers ourselves, we can also admit that sometimes you need to change the system if the system isn’t changing.

Don’t worry about copyright claims on generative AI art from Adobe’s Firefly

• In response to many enterprise users’ concerns regarding copyright claims on AI-generated art assets through Adobe’s Firefly tool, the company has written an indemnity clause that says Adobe will pay any copyright claims related to the outputs. This is a huge move to garner trust for Firefly consumers as artists worldwide have voiced their frustrations with generative AI stealing their art concepts and repurposing it for free or low costs.

• Takeaway: If any company’s going to take on copyright claims for its users, it’s going to be a major corporation like Adobe. It’ll be interesting to see if they get any big claims thrown at them, but for now this feels like a smart move to encourage users to try out the tool risk-free.

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Today’s Growth Tip

What we can learn from Mark Zuckerberg trying to be cool & relevant

• The Zuck is in the middle of his glow up, as the kids would say. As one of the former kids of the internet, the Meta CEO is in a race to remain relevant as many see him as just another tech bro. Meanwhile Elon Musk is often the one getting attention from media with his wild leadership style and loud online personality. The trends point to Elon’s approach being the way of the future. Keep the conversation going, don’t shy away from being in the trending column, and reap the benefits.

• Make It Yours: Who’s the public face of your company? Are they flexing their title well? It doesn’t necessarily have to be the CEO or even anyone in the c-suite… but it’s growing increasingly common to jump out of the stuffy, corporate voice and into a world of transparency & personality. Elon’s success & approach might be extreme, but don’t shy away from showing off your leader’s interests and passions online. It’s what helps you stand apart and get people talking about your company.

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