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- Wednesday, June 26
Are you the type of person who makes your bed as soon as you get up? Or do you just leave it all messy? Trying to see something…
📊 Stat Of The Day 📊
Streaming now accounts for 39% of TV viewing time, with YouTube leading the pack for the past 12 months. (Source: Nielsen)
⚙️ Are Your Internal Tools Living Up To Your Business Goals?
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Top firms are already building exceptional internal tools and alleviating their resource gap.
🎙 I’ve been extracting tactics from some amazing marketers! Learn:
⚡️ Today’s Headlines ⚡️
🛝 Got a developer on staff? TikTok just rolled out Sandbox mode
🕸️ Notion wants you to use their tech to make your next website
📜 Google is stopping its continuous scroll experience
⬆️ YouTube is testing a “Hype” feature to boost video rankings
🎥 Pinterest users can now turn boards into videos to share
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🛠 Things Worth Checking Out 🛠
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▶️ VIDCON - Are you gonna be at VidCon later this week? Check out YouTube’s key sessions on creator inspiration, education, and entertainment – can also be watched from home!
💡 Today’s Insight 💡
🗞 TL;DR - Yup, it’s already that time of year: holiday campaign planning. With six months until peak holiday shopping season, now’s the time to start planning and looking towards the busiest retail and eCommerce time of the year. Reddit just published a new guide to help you do exactly that, by understanding how their platform can help.
💡 Insight - According to Reddit, starting in April, travel accounts for 35% of holiday conversations, while gifting makes up 22% and holiday parties make up 8%. By November/December, hosting and menu planning have moved to the largest total share of conversations.
Reddit recommends brands use a full-funnel strategy to reach prospective customers. From building awareness through discovery, to driving consideration, to converting interest into action, and incentivizing loyalty, the gold standard process is still the gold standard here.
Also according to Reddit, 1-in-3 shoppers who first heard about a product on Amazon or Google turned to Reddit for additional research. Plus, 85% of people who used Reddit when looking into holiday gifting ultimately made a purchase.
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