Wednesday, June 14

Marketing’s top news, tips, & tools of the day

🚀
Today’s Growth Tip

  • Creating a successful ad on TikTok just became a lot easier as the platform has released its 6 creative best practices to help businesses succeed. The new “Creative Codes” include:

    • Build brand love by thinking TikTok-first

    • Use trends as storytelling templates

    • Follow production principles to make creative work harder

    • Structure your videos to hook viewers and inspire action

    • Stimulate attention with editing techniques

    • Turn up the volume with the right soundtrack

  • Make it yours: Use the Creative Codes as a checklist for your upcoming TikTok campaigns. It will help simplify your creation process as you check off each best practice while you outline and put your ideas into production. Additionally, are these steps in your process you can eliminate now to hone in on other best practices TikTok recommends?

📈 Increase your ROI by 3x like this brand did

TL;DR - GhostBed, a successful mattress brand, achieved a 3x ROI using Particl's powerful benchmarking tool. They got access to real-time sales data, enabling GhostBed to fine-tune pricing and product tactics for unrivaled success.

“The value of Particl is 10:1. The cost is small in comparison to the benefits of the data.” - Marc, Founder & CEO

💡 Insight - Trusted by Marketing, Finance, and C-Suite professionals, Particl drives growth and helps you stay ahead of market trends.

Growth Daily readers get 15% off your first year with Particl and a free market insights report to supercharge your strategy.

Level the playing field with your competitors using Particl today – Visit here.

*Want to get in front of 45,000+ Founders & Marketers? Click here

🛠️ Things Worth Checking Out

🎵 AI MUSIC - Meta’s new open source AI tool is allowing users to turn text prompts into music. Check out more info here.

*🎥 INCREASE ENGAGEMENT - With captivating video content Piper Creative generated over 50M organic views on various platforms in just 5 years. Get started here.

👩‍💻 JOB SEARCH - Twitter is testing out a new feature that will allow companies to recruit potential candidates via the app. Your top talent could be one tweet away.

*✍️ COPYWRITING - Boost your e-commerce sales with The Email Copywriter! Get a FREE copy of 'Make It Rain' and discover simple strategies to make more email sales. Get it here.

⚡️
Talk of the Town

  • The newest trend to hit the Internet: Deinfluncers. This emerging trend is focused on ending the influence of materialism and overconsumption. This trend is becoming quite popular on TikTok, amassing 582 million views in the last 12 months alone. Creators will often show cheaper dupes or alternatives to overly priced products while promoting sustainability.

  • Takeaway: An important trend to keep an eye on. As social media trends constantly shift, the way influencers and “deinfluencers” promote products is integral to report on as companies build out their digital strategies for the future.

  • Third-party apps will now have more posting functionality on Instagram. Soon, creator and business accounts will be able to publish content via third-party apps, making it easier to manage content via one dashboard. Users will also have the ability to tag users and re-name audio for Reels. According to Meta, these were some of the most requested API updates.

  • Takeaway: Content management can be hectic with all the different social platforms having their own dashboards and functionality. Allowing these updates will hopefully make it easier for social teams to manage their Instagram through one central dashboard vs. in multiple places based on capabilities.

Did you learn something new from today's newsletter?

Login or Subscribe to participate in polls.

*Want to get in front of 45,000+ Founders & Marketers? Click here

Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in it the subject headline.