Wednesday, June 12

😎 Boost Website Traffic; Lower CPA by 70%

Traditional advertising is outdated, and Native Ads have swooped in.

Native ads shine at the bottom of popular publisher sites like Yahoo. Why? They look like an article, so they organically blend into the existing content.

Their success relies on the psychology that if someone has finished reading an article, they are more likely to engage with related content as they continue to scroll.

Because these ads seamlessly integrate, the effect is clear: native ads = relevant traffic that converts.

Taboola (being the #1 native ad platform for businesses) has helped top brands lower their CPA by 70%+ by integrating native advertising into their efforts on social and search.

With a network of 9,000+ publishers and 500 million daily active users, Taboola is the expert you need.

👉🏼 See how Taboola can do it for your brand

⚡️ Today’s Headlines ⚡️

🎨 Adobe responded to concerns over privacy and ownership of content

😮 BeReal is being acquired for €500M by French app publisher Voodoo

📸 Snap it, buy it. Image search capabilities are coming to the TikTok Shop

🧠 Meta plans to use social media posts from Europe to train AI

💰 Paid influencers may not offer the most bang for the buck

🛠 Things Worth Checking Out 🛠

🔗 LINK BUILDING - Cut the outreach grind with AI-powered link building that finds and filters sites for your business, ensuring high-quality backlinks and top SEO rankings. Learn more about HOTH’s AI Link Select →

🎨 YOUR DESIGN TEAM - Your dream graphic design team, now at a price within reach! Tired of running after freelancers, in-house designers, and even agencies to get your graphics done on time? My personal favorite, Kapa99, provides high-quality graphic design assets at super affordable prices. Try it FREE for 15 days with unlimited revisions here →

🤨 YOUTUBE - Wanna hear a funny joke? YouTube is now testing a new desktop redesign based on the one everyone hated (that they reverted). But it’s only open to Premium subs… so you can pay them to test a worse UI.

💡 Today’s Insight 💡

The difference between reach vs impressions

🗞 TL;DR - Look, you don’t need to pretend: understanding the difference between reach and impressions can be confusing sometimes. If you’re running a social media account or working on an influencer marketing campaign, it’s vital to know the difference between these two and how to use them to interpret campaign success.

💡 Insight - Impressions refers to the number of times a post or ad is seen on a platform. They’re a popular data point because they demonstrate the overall exposure your post received. All major social media platforms will give you impression data, but you can also use platforms like Later or Sprout Social to see it easily in one place.

Reach is the number of unique individuals who saw the post or ad. Because the same person might see a post multiple times, impressions are often larger than reach. Think of this like unique opens (for email marketers) or unique views (for web marketers). Some platforms will give you reach, but the formula for calculating it yourself is impressions divided by view frequency.

Impressions and reach are very top-of-funnel metrics – a high number of either doesn’t necessarily equal campaign success. But they can help you understand what you might be doing right or wrong and help you improve your content. Do you need to get more eyes on your post (impression/reach)? Do you need to convince people to care about your content and brand (engagements)? Do you need people to take action (clicks/conversions)?

By looking at these individual elements and metrics, you can better understand your campaign’s needs and work toward success.