Wednesday, July 3

🌟 Today’s Highlights:

• TikTok is adding a new AI chatbot–or, er, Genie

• Mastodon’s newest feature is made for journalists

• TikTok drops that infamous watermark from downloaded videos

• 📊 Stat of the Day: 60% of Google searches in 2024 ended without a click (Source: SparkToro)

• 💡Today’s Insight: Why you should care about sonic branding

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💡 Today’s Insight 💡

Here’s why you should care about sonic branding

🗞 TL;DR - Is your logo just visual, or audible too? If you’re feeling confused by that sentence, this guide is for you. Don’t worry. The concept of sonic branding is essentially: synching audio with visuals to create custom branded sounds. With the growing amount of video and audio content, sonic branding agency amp thinks you should absolutely be taking advantage of adding audio to your logos.

💡 Insight - Amp recently ran a study asking 300 U.S.-based participants to watch 15 visual logos and rate them. In the study, audiovisual logos (those with audio accompanied) were rated as more authentic, relatable, trustworthy, uniquely attention-grabbing, and likeable than strictly visual logos.

The study found that logos with motion synced to the audio were rated higher on all positive attributes than motionless and unsynced logos. On the other hand, the unsynced logos were rated as slightly more relatable and trustworthy.

What brands are crushing audiovisual logos right now? Mastercard topped the list with a detailed sonic branding plan. Shell came in second, followed by insurance company Swiss Re, AutoZone, and Norwegian telecom Telenor. Other top U.S. brands include Old Spice, Burger King, Popeyes, and Little Caesars.

🛠 Things Worth Checking Out 🛠

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🪦 EMOJIS - No one wants to be the person using out-of-date, “uncool” emojis. So, here’s your guide to which emojis are going extinct and where they’re the most endangered.

⚡️ Today’s Headlines ⚡️

🧞 TikTok is developing a new AI chatbot called Genie

👎 X is thinking of adding a downvote feature (again)

⬇️ You can now download your TikTok videos without a watermark

🔗 Mastodon is adding clickable author bylines on link posts

🏷️ Meta is changing its ‘Made with AI’ label to ‘AI info’