Wednesday, January 8

🌟 Today’s Highlights:

• Reddit unveiled new brand trend tools & AMA ad format at CES 2025

• X is adding Grok-powered question prompts to posts

• Are you ignoring 98% of your audience?

• 📊 Stat of the Day: 2 in 3 shoppers agree that TikTok makes them feel connected to the story behind the brands and product. (Source: TikTok)

• 💡 Today’s Insight: The best time to post on Instagram in 2025

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💡 Today’s Insight 💡

The best time to post on Instagram in 2025

🗞 TL;DR - If you want to be maximizing your Instagram reach this year (which, who doesn’t if TikTok goes away??) you’ve gotta make sure you’re setting yourself up for success. Which means, knowing when to post to reach the maximum number of eyeballs. Buffer annually analyzes 2M+ posts to find the ideal times for you to publish your content, and they’ve come out with their 2025 report to help with your social strategy.

💡 Insight - Here’s the big caveat here: there’s no universal best time to post on Instagram for guaranteed success. It may differ by brand, audience, or industry. Also, since Instagram posts are mostly viewed based on what lines up with its algorithm, post timing isn’t as crucial as it once was.

But still, there are some generally more active times on Instagram that could be helpful to plan around. The best time to post on Instagram is generally: 3pm and 6pm local time on weekdays. If you’re posting on a weekend, the best time is 6pm local time.

That said, your content will likely make its rounds for a few hours in various feeds, and these best times are when reach is highest – not audience active time. So, if you post content for these times, your post will also be open to audiences sharing just in time for peak active evening slots.

⚡️ Today’s Headlines ⚡️

⚙️ Reddit unveiled new trends tools for businesses & AMA ad format. The new tools were part of Reddit’s presentation at CES 2025 in Las Vegas this week and will provide brands with better insights and access to what Reddit users are discussing.

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🪦 Meta is ending its third-party fact-checking program. Instead, the company will rely on a Community Notes model, similar to X, that uses community-sourced feedback to moderate content.

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💬 X added Grok-powered question prompts to posts. The AI-powered suggestions appear as pre-written questions that users can click on to prompt the query to xAI’s Grok chatbot, which then analyzes the post & provides answers.

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