Starbucks is reportedly launching its Oleato olive oil-infused drinks nationwide, which begs the question: when has innovation gone too far off the rails?

🧠 Stat Of The Day 🧠

25% of U.S. adults now say TV is their primary news source, while 18% say social is their primary news source. (Source: YouGov)

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⚡️Today’s Headlines⚡️

😳 ByteDance’s latest AI tool can replicate any person’s voice

👀 Media buyers are finding success with YouTube Shorts ads pilot

🎥 X is teasing the addition of Video Spaces broadcasts

🛍️ TikTok’s new feature identifies objects to make everything shoppable

🏟️ YouTube’s already got all the Super Bowl ads on one channel

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🛠️ Things Worth Checking Out 🛠️

✨ STAND-OUT MESSAGING - Do your products stand out from the crowd with their claims and messaging? Conjointly helps brands like Nestle & Target nail their messaging easily. Get started here!

💰 OOH ADS - Got budget allocated to conferences? Get more out of those dollars! Take your message off the noisy tradeshow floor and reach your audience during quieter moments at the airport, in the uber, or walking around town. Try OOH for events.

🏈 BIG GAME CONVOS - Watch out X… brands might be headed to TikTok and Instagram to engage with fans this Super Bowl. Will X hold up to its history as the real-time convo platform?

✨ Today’s Insight ✨

Benchmark update on Google Search ads

📰 TL;DR - How is Google Search really doing for ad buyers? Tinuiti just launched their Q4 Digital Ads Benchmark Report to dive into all the stats. Looks like competition is growing and making ads more expensive.

💡 Insight - Here are some top stats from the report:

• Ad spend on Google search ads in the U.S. rose by 17% YoY

• Google click growth remained steady at 8% YoY while CPC rose to 9%

• On mobile search ads, spend was up 19% YoY, clicks up 10%, and CPC up 9%

• Desktop search ads performed similarly with spend up 15% YoY, clicks up 2%, and CPC up 13%

• 91% of retail advertisers running shopping ad listings included Performance Max campaigns

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