Hey there,

Everyone knows the first work day of the year doesn’t count. If yesterday was a day full of cleaning your inbox and getting overwhelmed by all your tasks, don’t sweat it. You’ve still got three days left this week to jump back in.

🧠 Stat Of The Day 🧠

Only 86% of those seeking employment from this year’s Harvard Business School graduating class received an offer 90 days after graduation. (Source: Business Insider)

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⚡️Today’s Headlines⚡️

💸 X launched a new, cheaper basic tier for Verified Organizations

😃 The first memes of 2024 are rolling in with Steamboat Willie

🤯 Reddit’s working toward a 2024 IPO at a $15B valuation

✌️ Advertisers are leaving X for LinkedIn

🙏 SMMs rejoice: Threads is moving to the next stage of API testing

 🎉 New Year, New Podcast Episodes

1 - Learn how to actually drive attributable results with Out of Home Advertising on Spotify or Apple or YouTube

2 - Learn the techniques to acquire millions of SaaS users & all about the launch of Visme Forms on Spotify or Apple or YouTube

🛠️ Things Worth Checking Out 🛠️

📦 NO FREE RETURNS - Brands are finally making consumers pay up to return their orders. The move comes from an increasing amount of retailers including Abercrombie, H&M, and J.Crew.

🤩 INFLUENCER MARKETING - What’s the hottest influencer marketing tactic for 2024? Experts say you should invest in your existing fans, not top-tier creators.

🍪 THIRD-PARTY DATA - Recent reports suggest nearly 90% of small and medium-sized marketers are concerned about losing third-party data access. Here’s why it’s such a big deal for SMBs.

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✨ Today’s Insight ✨

Learning from Chipotle & Strava’s New Year’s collaboration

📰 TL;DR - Chipotle and fitness app Strava partnered together this year to offer several customized run/bike routes with competitions that end at a Chipotle location. It’s the first QSR partnership with customized challenges on Strava and aligns perfectly with consumers committing to their healthier New Year’s Resolutions in early January.

💡 Insight - Wow, what a brilliant marketing campaign to start the new year. According to studies, half of all consumers are expected to resolve to lose weight in the New Year, and nearly as many will vow to exercise more. Both brands are synonymous with these concepts, which creates a natural opportunity for a partnership.

According to Chipotle, nearly 70% of the brand’s consumers who are runners say they are likely or very likely to eat Chipotle after training for a race. Chipotle gets to grow their customer-base of runners with Strava’s engaged app users, and Strava gets to showcase their useful running features to Chipotle’s health-conscious audience. Aim for these win-win partnerships.

And of course, this campaign is so timely. Even if people don’t stick with New Year’s resolutions, tying your brand to this generally positive, exciting time helps bring relevance and interest to your campaign.

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