I asked ChatGPT to write you a motivational note going into this Wednesday: Wednesdays are not just a midpoint; they're a golden opportunity to reignite the spark within and power through the rest of the week with renewed vigor. 💪

🧠 Stat Of The Day 🧠

The "earned-media value" that creator content provided brands in 2023 amounted to $62.3 billion, up 14% from 2022. (Source: CreatorIQ)

🤯 Wait…I Have All That!?

Those whitepapers and guides gathering dust are your key to getting 2x, even 7x increase in engagement. Intrigued?

Spacebar crafts 60-second animated videos from your existing content, increasing engagement, traffic, and leads. 📚

They give you the whole package: scripts, animations, and smooth voiceovers for any point in your sales funnel.

Spacebar’s clients have seen engagement increase by 5-7x on social platforms, and now it's your turn!

⚡️Today’s Headlines⚡️

🎥 TikTok users with under 1k followers can live stream now

✂️ Meta’s letting EU users separate FB & IG accounts in March

📱 Apple’s testing a new button on iPhones for creators

 👀 TikTok’s next feature might be generative AI search

🦾 WordPress just added an AI assistant for content creation

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🛠️ Things Worth Checking Out 🛠️

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💡 CHATGPT PROMPTS - Crafting buyer personas is important to better understand your audience. Let ChatGPT do it for you with these specialized prompts for customer personas.

✨ Today’s Insight ✨

You should be repurposing your content

📰 TL;DR - Why reinvent the wheel when you can squeeze as much mileage out of it as possible? Adobe Express just published a new report on how SMBs are repurposing their content and how you can take these ideas into your 2024 content planning.

💡 Insight - Some interesting stats from the report:

• On average, SMBs repurposed content 7.5 months after initial publication

• TikTok was the most effective platform for repurposing content with Instagram and websites/blogs shortly behind

• After repurposing content, nearly half of SMBs saw an 11-25% increase in engagement rates

The most successful ways to repurpose content included:

1. Cut long-form video content into shorter clips for IG Reels or TikTok

2. Craft video content based on written material

3. Turn text-heavy blog posts into visual infographics or a thread on X or Threads

4. Convert video content into blog posts

5. Make a webinar from recorded video content

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