Hey there,

New York City just got its first significant snowfall in over 700 days. If you’re in NYC, did you enjoy your snow day? ☃️

🧠 Stat Of The Day 🧠

89% of U.S. households now have at least one streaming video service. (Source: Parks Associates)

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⚡️Today’s Headlines⚡️

💰 X has its first U.S. state approval toward allowing in-app payments

✂️ Apple’s app store is preparing to split between EU & everywhere else

🎬 Adobe’s new AI-powered Premiere Pro has some cool new tools

 🏈 You can still buy ads on Nickelodeon’s Super Bowl broadcast

🧐 TikTok added a new account type for agencies to scout creators

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🛠️ Things Worth Checking Out 🛠️

🧠 FREE VIDEO IDEAS - Struggling to stand out? Harmon Brothers crafts video magic—differentiating, memorable, and revenue-driven. First 15 companies get 3 custom golden nugget campaign ideas for FREE.

✏️ CONVERT MORE - There's a reason brands like Target, Nestle, PWC, Danone, and many more turn to Conjointly to get their product messaging right. Find the copy that actually converts into customers here!

🫠 LAZY AI - Some vendors on Amazon are clearly being lazy with their use of AI for product names and descriptions… just search “I cannot fulfill this request because it goes against OpenAI use policy.”

🎧 PODCAST METRICS - Apple changed the way podcasts are automatically downloaded to devices, which in turn tightened metrics reporting for a lot of different podcasts. Are podcasts really dying?

✨ Today’s Insight ✨

Could generative AI solve the cookie depreciation puzzle?

📰 TL;DR - Google’s depreciation of third-party tracking cookies this year is a constant storm looming in marketers’ brains. But Marketing Dive argues that generative AI could help solve the marketing puzzle through data sharing and identifier-based queries.

💡 Insight - Experts in the article state, “AI can analyze consumers’ digital behavior like browsing history, purchasing patterns, and engagement to provide deeper audience understanding while creating tailored experiences.”

They claim that Generative AI needs three things to work in lieu of third-party cookies: proprietary first-party data, the infrastructure to process that data, and data scientists to develop the data to train new models.

If the proprietary data isn’t there, marketers will also be able to use AI and ML in predictive models to glean insights into consumers’ most likely next steps.

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