Hey there,

Apparently today is National Quitter's Day… the day most people quit their New Year’s Resolutions. Have you quit yet?

🧠 Stat Of The Day 🧠

62% of 13-40 year olds feel very happy when direct messaging with family and close friends online, as opposed to 38% feeling happy when scrolling through their timelines. (Source: Snap and the National Opinion Research Center)

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⚡️Today’s Headlines⚡️

🎥 X is partnering with Integral Ad Science (IAS) for vertical video ads

🍪 Google is allowing some sites to delay third-party cookie phase-out

💰 X’s latest roadmap includes peer payments & AI-powered experiences

 📏 TikTok reorganized its Measurement partners to help ad tracking

🙊 Oops… Threads mistakenly rolled out its new “Latest” search feature

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🛠️ Things Worth Checking Out 🛠️

🖼️ AI STOCK PHOTOS - Getty Images and Nvidia are launching Generative AI by iStock, a tool for users to make their own stock photos using text prompts and AI.

🧑‍💻 PUBLISHERS - The Reuters Institute polled news publishers and found that 77% are focusing more this year on the distribution channels they have direct control over, versus social networks like FB and X.

🔮 META IN 2024 - Meta released their first Performance Talks episode of 2024, focusing on key trends and predictions, such as focusing on Messaging and natively-built Reels.

✨ Today’s Insight ✨

Making content for users, not just Google

📰 TL;DR - The Verge recently published a long thinkpiece about how websites chasing Google’s ranking have resulted in an algorithmically perfect internet… potentially at the risk of actual human users. Instead of making content that’s readable and engaging, creators and brands are often creating to grab the attention of Google.

💡 Insight - Google attempts to gain the focus of users through a few means – here’s what those areas are and how content can become more robotic than human:

• Page design & structure - Headers and subheads help Google crawl your page more easily with algorithmic labels on certain text. But this also often helps grab readers’ attention.

• Keyword-based content - For years, it’s been the core of SEO to seek out high-ranking keywords and craft content around them. And while that may help you rank, it’s vital to make sure content doesn’t read like a keyword dictionary.

• Google’s trust-building metrics - This includes author names on articles, professional experience on “about” pages, and other assets to let people and Google know you know what you’re talking about.

• AI-generated content - With Google’s Search Generative Experiences, Google puts AI content at the forefront. While AI can speed up productivity, it’s important to make sure your articles read like a human wrote them.

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