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🧠 Stat Of The Day 🧠

Spotify has more than 600M monthly active users with nearly 400M of those users on an ad-supported plan. (Source: Spotify)

🚀 The Best Marketing Event You Will Attend All Year

We have all been to those pitch fests where a bunch of "gurus" are trying to sell you their fluffy book. Yuck, I never want to attend those ever again.

That's why I took matters into my own hands and curated a lineup of highly sought-after Growth Hackers to teach you easy-to-implement Growth Hacks anyone in any product can implement to grow faster today! A few early bird tickets still available…

🎉🎙 NEW EPISODE: How marketers should benchmark their metrics in 2024 with Databox’s new benchmarking tool… is now available on YouTube.

⚡️Today’s Headlines⚡️

📝 X is developing an articles feature for long-form content

☁️ Bluesky is now open to the public

✉️ Substack is testing a program to connect advertisers & creators

🏷️ Meta’s starting to watermark AI-generated photos

😩 Lost third-party access to your Facebook Groups? You’re not alone…

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🚍 OOH - OOH is OUTDATED! Elevate your ads with OneScreen.ai’s OOH 2.0 – measurable, efficient, and impactful. Book a call and learn the new way to do OOH here.

🫥 CANCEL CONTENT - Definitely a 21st century problem… how can you fire an employee without getting shamed on social media? TikTok is flooded with horror stories of employees getting terminated… but is it all fair?

🔎 TIKTOK SEARCH - TikTok’s prompting users to add a dedicated Search shortcut to their Home Screens, showing that they’re prioritizing getting more users to search stuff in the app. Buckle up, Google.

✨ Today’s Insight ✨

Get your Valentine’s Day campaigns ready

📰 TL;DR - Valentine’s Day is only one week away, but it’s not too late to get your ad campaigns centered around love. Microsoft Advertising pulled together a guide on this year’s VDay trends and how you can make the most of them.

And it’s not too late! 38% of Valentine’s Day conversions will start with a click in February.

💡 Insight - Here are some of the leading trends within Valentine’s Day-related search this year:

• Branded searches are trending up. This includes search queries for well-known flower shops and gifting stores.

• Shoppers are looking for value. People are looking for budget-conscious terms, so include terms like “promo code” or “discount” in your ad copy.

• People love shopping local. Include terms like city/state, near me, and local, or activate call and location extensions.

• People need ideas. More people are using queries like ‘Valentine’s gift ideas’ or ‘gift ideas for him/her’.

• Superlatives matter. Queries with terms like best, top-rated, perfect, or largest are up in January.

*Want to get in front of 100,000+ Founders & Marketers? Click here…