- Growth Daily
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- Wednesday, February 5
The only constants in life are death, taxes, and each social network stealing the popular features of other competitor social networks.
🌟 Today’s Highlights:
LinkedIn is doubling down on video
Threads now has custom feeds (just like Bluesky)
Here’s the best secret to influencer affiliate recruitment
đź“Š Stat of the Day: In the second half of 2024, ChatGPT answered about 54% of queries with search turned off, with the remaining 46% of queries using search. (Source: Semrush)
💡 Today’s Insight: Using AI-powered search audits to streamline efforts
🚀 HACK: Product seeding as a strategic tool for influencer affiliate recruitment
If you’ve ever tried building an influencer affiliate program, you know the grind: endless trial and error to find the right influencer-brand alignment.
Enter Insense - An all-in-one UGC & influencer marketing solution with 60,000+ vetted creators from 20+ countries. A platform to streamline workflows or managed services if you're short on time.
After launching a product seeding campaign using their brief templates, influencers apply directly to you.
Once you’ve received your seeded UGC and organic posts, identify the best performers and enroll them into your affiliate program via Insense.
💡 Today’s Insight 💡
🗞 TL;DR - Even if you hate doing them, paid search audits are integral to having a strong, successful paid search strategy. But now, they don’t have to be so time-consuming and headache-inducing. AI chatbots like ChatGPT and Gemini can transform your entire auditing process and help you conduct actionable audits that drive better performance.
💡 Insight - Here’s a step-by-step guide on how to use your favorite AI model to conduct better search audits:
Input your initial account review into a Google Doc (bonus: use your phone’s text-to-speech feature to really make it quick), then feed that raw data into your chatbot. Ask it to organize your thoughts, structure the observations, and identify issues.
Use AI to simplify complex concepts and translate technical jargon for stakeholders. This can help turn the thoughts from your head into polished presentations with actionable steps to implement.
Once you’ve provided the AI with account data, ask it targeted questions like: What are the biggest opportunities for improvement? Are there any red flags to be concerned about? Which keywords have high cost but low conversions?
Apply the process of analyzing data with AI at every level of the account hierarchy – the campaign level, ad group level, and keywords and ads. You can even have AI create a template of the analysis it gives you, so you can have a standardized audit checklist, or have it generate reports and automate regular reporting.
Audit ad copy with the AI’s recommendations or provide the chatbot with your competitors’ ad copy to help analyze their strategies and suggest opportunities for differentiation.
⚡️ Today’s Headlines ⚡️
🎥 LinkedIn is rolling out updates to make video posts more prominent. The full-screen, vertical video display format that’s been all over the network’s mobile app is being brought to desktop. Additionally, the updates include more relevant Discovery recommendations and new video analytics.
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✨ Meta is trying to improve AI transparency disclosures. As part of the efforts, they’re working on updating the wording of AI labels on posts and creating a solution for AI-generated images created in non-Meta apps.
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⚙️ Threads launched Custom Feeds to the public. Similar to Bluesky’s key feature, the tool allows users to follow themed feeds built by others and pin them to their home screen.
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