Wednesday, February 26

🌟 Today’s Highlights:

• Adobe launched a free Photoshop app for iPhone

• LinkedIn rolled out comment impression counts

• Want to refresh your website? Start with a free design from Oddit

• 📊 Stat of the Day: 75% of advertisers found that TikTok provided the highest ROI compared to other channels. (Source: Dentsu & TikTok)

• 💡 Today’s Insight: How Instagram’s algorithm measures watch time

✏️ Make Your Website Work Harder—Without Starting Fresh

Keeping your website fresh is important, but that doesn’t mean it always needs a complete overhaul. Oddit finds your site’s most conversion-critical elements and turns them into beautiful, eye-catching designs that convert and drive growth.

Want to try it out? Select any page on your website and they’ll identify and redesign the section they deem most critical to increasing conversions–for free!

Claim your free conversion-optimized design here →

💡 Today’s Insight 💡

How Instagram’s algorithm measures watch time

🗞 TL;DR - Instagram chief Adam Mosseri recently provided more insight on how the platform’s content algorithm measures watch time as a percentage of a video, as opposed to a binary count. So, do longer videos negatively impact how the algorithm surfaces your content? Here’s what Mosseri has to say…

💡 Insight - The theory from many creators is that because longer IG videos require longer watch time to reach a certain percentage threshold, it could make it harder for these longer clips to be prioritized by the algorithm.

Mosseri says that the system actually calculates not only relative watch time – based on completion rate of a clip – but also watch time in isolation. Basically, “If you watched 10 seconds of a minute long video, that is just as many seconds as if it was 10 seconds of a 10 second video” and users won’t be penalized.

That said, Mosseri didn’t provide insight into the algorithmic weight of each element, so it’s hard to know whether completion rate is more valuable as a driver for reach than time spent viewing. The main takeaway? While longer videos may not reach the same completion rates as shorter clips, Instagram isn’t penalizing users who upload longer clips – they just want people spending longer on the platform.

⚡️ Today’s Headlines ⚡️

📷 Adobe rolled out a new Photoshop app for iPhone. The mobile app includes many of the design, editing, and generative AI tools found on the desktop version and syncs across devices. The app is available for free globally on iPhone with Android coming “later this year.”

👉🏼 Skip the overpriced recruiter fees and try Go Carpathian with zero obligation! They connect you with top talent from leading universities in 30+ countries, including Eastern Europe and Latin America—all at a fraction of the cost. Get your first role filled for just $995 here!

💬 LinkedIn rolled out impression counts on comments. The new insight allows users to see how many people were reached with their activity. Important to note that the count is non-unique and the user’s own views are counted toward the impression count.

🍑 New Lead-Gen Strategy Kicking Butt? Join 20+ smart Founders & CEOs who have hired my lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you’re a fit here →

📉 Not appearing in Google’s AI Overviews significantly harms webpages. According to a new study by brand management company Terakeet, webpages featured in Google’s AI Overviews benefited from increased traffic regardless of their global ranking, though those not included were significantly downgraded.

Want more from me?

🙏🏼 Save big with exclusive discounts on my favorite marketing tools & services here 

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a Fractional CMO here