Wednesday, February 19

🌟 Today’s Highlights:

• Bluesky added a ‘followers only’ reply option

• Facebook now only stores live videos for 30 days

• Here’s how to reach the 98% of your audience that isn’t ready to buy

• 📊 Stat of the Day: 72% of UK marketing professionals feel overwhelmed by how quickly their job is changing. (Source: LinkedIn)

• 💡 Today’s Insight: Key social media & marketing conferences to attend in 2025

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💡 Today’s Insight 💡

Key social media & marketing conferences to attend in 2025

🗞 TL;DR - We’re barely two months into the year, but it’s time to make plans on which industry events to attend this year! Thankfully for all of us, there are many options from now until October that are worth putting on your radar. Buffer curated a list of some top ones to check out, and we’ve listed our top five faves from the list below. Mark your calendars!

💡 Insight - Out of Buffer’s list of conferences this year, here are our top picks:

1. SXSW in Austin, TX from March 7-15 - Panels and workshops on storytelling, audience engagement, and digital innovation

2. Social Media Marketing World in San Diego, CA (+ Virtual!) from March 30 - April 1 - Hosted by Social Media Examiner, includes niche workshops on platform-specific tactics

3. Adweek’s Social Media Week in NYC from May 12-14 - Deep dives from top minds in social media, branding, and pop culture alongside panels with high-profile speakers

4. Cannes Lions Creator Track in Cannes, France from June 16-20 - Because who doesn’t want to spend a summer in France? And because it’s the ultimate worldwide celebration of creativity in comms, marketing & media

5. VidCon Anaheim in Anaheim, CA from June 19-21 - One of the largest gatherings for creators and their communities with panels, keynotes, and interactive fan experiences

⚡️ Today’s Headlines ⚡️

💬 Bluesky added a ‘followers only’ reply option. The feature is part of a new update to its app that also includes a ‘search posts’ feature for user profiles. The features help differentiate the app from competitors like X and Threads.

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🗑️ Facebook now only stores live videos for 30 days. Live videos on the social network, which were previously stored indefinitely, will now only be stored for 30 days. The change goes into effect today (Wednesday).

🤖 xAI released its latest Grok 3 model. The new model reportedly beat GPT-4o on benchmarks including math, physics, biology, and chemistry problems. Access to Grok 3 is now available to X Premium+ subscribers.

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