Happy Valentine’s Day! If you’re not celebrating, Today’s Insight below is for you… 💔

🧠 Stat Of The Day 🧠

39% of Americans (45% of men) are thinking of using AI to pen love letters this Valentine’s Day. (Source: McAfee)

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⚡️Today’s Headlines⚡️

🏷️ Threads launched its initial test of trending topics in the U.S.

🧠 ChatGPT is getting the ability to forget and remember things

💰 TikTok published a best practices guide for its ad buying auction

 📊 AR is getting guidelines for clear advertising metrics

🎥 TikTok’s AI-powered Creative Assistant is available in Adobe Express

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🛠️ Things Worth Checking Out 🛠️

🚨 DISCOUNT ENDING - The early bird discount for my Growth Hacking Summit, aka 50% off, ends this Friday! Join me and epic fellow Growth Hackers as we ditch the guru fluff at my upcoming Growth Hacking Summit on February 29th live in NYC! Before Friday, use code 50OFF here!

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🤖 AI ADS - AI might be big in marketing this year, but it still hasn’t fully made its way into Super Bowl commercials. Definitely a big shift from 2022’s “Crypto Bowl”… will AI make it into the commercial zeitgeist?

✨ Today’s Insight ✨

Brands are embracing the anti-Valentine’s Day campaign

📰 TL;DR - Brands often lean into the themes of Valentine’s Day with romantic gifts and date night ideas… but what about targeting the audience that isn’t spending the day with a partner? Some brands are embracing the anti-Valentine’s Day message and making campaigns for the single and broken up.

💡 Insight - Get inspired by some of the anti-love campaigns brands are running this Valentine’s Day:

• P.F. Chang’s is offering free orders of “breakup dumplings” to anyone willing to share a breakup text with them.

• Pizza Hut is offering free “Goodbye Pies” which delivers a free Hot Honey pizza to an ex or soon-to-be ex alongside a breakup message.

• Toilet paper company Who Gives A Crap is letting brokenhearted consumers send their leftover love letters in to transform into TP.

• The Humane Society of the Lakes in Minnesota is asking for donations in the name of your ex. For $10, they’ll place your ex’s name in a litter box. For $50, they’ll name an animal after your ex, then spay or neuter it.

Just goes to show how you can take part in a holiday with just a little bit of creativity!

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