- Growth Daily
- Posts
- Wednesday, February 12
Great news for social media managers today: another new social network might be coming soon. 🫣
🌟 Today’s Highlights:
Buzzfeed is building its own ‘joyful’ social network
Reddit is partnering with Intercontinental Exchange on market insights
Here’s the secret to getting quality talent while staying in budget
📊 Stat of the Day: 66% of US adults are unaware of, haven’t used, or aren’t interested in AR shopping apps as of January 2024. (Source: eMarketer)
💡 Today’s Insight: Employee advocacy is the secret to amplifying your brand
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💡 Today’s Insight 💡
🗞 TL;DR - Employees are your greatest asset on social media. By encouraging your employees to share your brand’s content on social media, you can extend reach and awareness, attract highly qualified audiences, empower employees, and secure buy-in for your social strategy. Want to learn how to do it? Keep reading!
💡 Insight - Starting up an employee advocacy program takes a lot of cross-departmental partnership, most often between marketing and HR teams. Marketing teams help decide what to curate and how to keep content in the brand tone and voice, while HR teams can help activate staff and generate incentives.
Employee advocacy programs start with internal teams curating content for employees to share. Priority, high-impact content often includes: employer brand content, owned and earned thought leadership, industry insights and news, and recruitment content.
The second part of these programs is strategizing on internal distribution - aka how to instruct staff to share on their own social platforms. Here are some key questions to ask: Is this message evergreen? Is it something useful for our employees to share? What will people need to ensure what they’re posting is on brand?
The easier you make it for employees, the more likely they are to share, and the quicker you get your message out to new audiences.
⚡️ Today’s Headlines ⚡️
🤗 Buzzfeed is developing its own social platform designed ‘to spread joy.’ Details on the new platform – known as BFisland – are not yet public, however the company did say that it will focus on interactive storytelling and new content formats with AI tools playing a part.
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🤝 Reddit announced a new market insights partnership with Intercontinental Exchange. The new partnership will create systems that link real-time Reddit trends with market analysis to provide deeper contextual insight into what’s driving key shifts in the financial industry.
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💡 TikTok is showing a new ‘Creation Ideas’ section in TikTok Search. The tool features highly searched topics with data trends to help provide creators and brands with concepts for new content.
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