Hey there,

Controversial opinion: no one’s working harder this season than the emotional support animals of busy professionals.

This week’s newsletters are made possible thanks to the stress relief of the Growth Daily team pups. Go show a pet some love today; it might make you feel better too.

🧠 Stat Of The Day 🧠

75% of Gen Z women use TikTok compared to 63% of their male counterparts. (Source: Morning Consult)

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⚡️Today’s Headlines⚡️

⚙️ ByteDance is helping Chinese users create custom AI chatbot tools

🎥 Brands might be able to run ads on X creator videos soon

🦾 OpenAI & Google are getting competition… from Meta & IBM

🗣️ Users can ‘Hype’ up your story with this new IG feature

🙉 Missing audio from old IG videos? Meta’s working on it

🎙 HEARD EM’ SAY:

"We drive over 4 million visitors to our website … I started to question after all of our AB tests … there’s a lot of form builders out there … why has nobody recreated forms as we know it? They all look very similar … is there a way to improve conversion rates way more?”

I recently interviewed the Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “HScaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

🔗 GET BACKLINKS - Are you struggling to climb the Google rankings? dofollow.com can get you high-quality backlinks from sites like HubSpot, ActiveCampaign, Monday, and 100s more. Learn more here.

💰 FIND CLIENTS - Are you an agency owner looking for more clients? Get warm leads interested in your agency delivered every week for less than $10/day here.

🔥 IMAGE RECOGNITION - Mtn Dew’s latest marketing stunt uses image recognition technology and surveillance over Twitch streams to identify and reward streamers who place their products on camera. Pretty wild.

🤖 AI AD TOOLS - If you haven’t been using AI features to craft your Google Ads… what are you waiting for? Maybe a list could help? Here’s a list of 8 helpful features in Google Ads. Go ahead & try them out!

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✨ Today’s Insight ✨

Dive deeper into the Top Social Trends of 2024

📰 TL;DR - Hootsuite recently released their report of 2024 Social Media Trends, analyzing stats and usage patterns from this past year to predict what’s to come in the next year for social media.

Hootsuite divides the trends into four key areas: AI, platforms, ROI, and industries.

💡 Insight - Here are some of our favorite highlights from the report:

AI advances are forcing brands to redefine authenticity. Hootsuite reports a 318% increase in how much orgs plan to use AI for customer support activities in 2024, and a 260% increase in how they plan to use AI for editing images.

Orgs are fearing the ROI impact of being on so many platforms. The average social media user logs into seven platforms each month. 58% of marketers feel the pace at which networks release new features makes it hard to keep up.

Entertainment is key for social ROI. The top reason users say they use social media is to be entertained and mentally unwind. 34% said “too much self-promotion” is a major turn-off in how they perceive brands on social. Conversely, 48% of marketers publish product or brand updates multiple times a week.

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