Wednesday, December 4

🌟 Today’s Highlights:

• Meta introduced a major update to its ad matching engine

• TikTok Shop drove $100M in single-day US sales on Black Friday

• Smart Recognition is the secret to decreasing your CPL by 95%

• 📊 Stat of the Day: 15% of Google searches are driven by only 148 terms. (Source: SparkToro)

• 💡 Today’s Insight: LinkedIn’s tips for writing engaging posts

📢 How To Decrease Your CPL by 95%?

To fuel growth, you need new customer emails. Whether you’re selling a service or a physical product, these emails are essential for reaching potential clients with offers, testimonials, and more. But how do you identify these US customers without paying Meta or Google for their data?

Take Ross, a finance company owner who faced rising ad costs would pay $3.50 per lead. After using Smart Recognition, he identified 37.3% of his webpage visitors’ emails. This reduced his CPL to just $0.17, netting 61,190 new leads in 90 days, with a 4.3% click rate on his email drip campaign.

Smart Recognition is 100% CAN-SPAM compliant and boosts profitability. Want to see similar results? Get a free trial here →

💡 Today’s Insight 💡

LinkedIn’s tips for writing engaging posts

🗞 TL;DR - LinkedIn just dropped their best practices for creating posts that stand out in the feed and attract audiences. It’s nothing mindblowing, but it’s full of a bunch of great reminders, thought starters, and ideas for experimentation.

💡 Insight - Here are our key takeaways from LinkedIn’s new tips:

• LinkedIn members who post twice per week see up to 5x more profile views. If you’re aiming to get more views, make sure your profile is complete and a strong representation of your value.

• LinkedIn allows you to control who sees your post and who gets to comment, but any changes you make to your post settings will be saved as the default for future posts, so make sure this is visible to anyone to increase chances of higher engagement!

• Make it a point to engage with posts in your feed a few times each week, if not every day. This includes reacting to posts, watching videos, clicking through documents, leaving comments, and reposting content.

• LinkedIn rewards unique voices on specific expertise, so plan out general topics and posts you’d like to share, then maintain a regular publishing consistency.

• The first two lines of your posts are critical for grabbing your audience’s attention. Consider one of the following approaches:

  • Share a surprising statistic - “The average manager wastes 12 hours per week. Here’s how to get that time back.”

  • Ask a thought-provoking question - “What if your top-performing employee is actually hurting your team?”

  • Make a bold statement - “Remote work is overrated.”

  • Share a personal story - “I just turned down a job that would’ve doubled by salary. Here’s why…”

  • Tease research findings - “I analyzed 1,000 cold emails and these findings surprised me…”

⚡️ Today’s Headlines ⚡️

🦾 Meta introduced a major update to its AI ad-matching engine. According to Meta, “Andromeda significantly enhances Meta’s ad system by enabling the integration of AI that optimizes and improves personalization capabilities at the retrieval stage.”

🚨 LAST CHANCE to register for my free event tomorrow showing you how to 10X your company's leads and potential newsletter ad sales with my proven strategies! RSVP here →

🛍️ TikTok Shop drove $100M in US Black Friday sales. Creators and sellers hosted over 30,000 livestream sessions during the day with one beauty creator earning $2M in a single livestream.

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📅 Spotify Wrapped 2024 is coming & many copycats are here. The annual Wrapped feature provides users with a fun, personalized summary of their listening habits. So much so that many other brands have seized their own opportunity to do a similar year-in-review recap.

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