Hey there,

Meta, Google, and Disney are apparently all planning to expand into neighborhood real estate to offer up housing as employee perks.

Nothing like having Mark Zuckerberg as your boss and landlord to say you’re committed to the company.

🧠 Stat Of The Day 🧠

Sales of VR headsets in the U.S. this year declined 2% from a year earlier to $1.1 billion. (Source: NPD Group)

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⚡️Today’s Headlines⚡️

🗣️ Conservative social media app Parler is planning to relaunch

💬 X’s new integration with StreamYard allows in-stream comments

👀 Third-party app stores on iPhone are coming to Europe

 🎉 Celebrate the New Year with Threads’ new celebratory features

➡️ You can now send videos directly from CapCut to TikTok Ads Manager

 🚨 New Podcast Episode Alert:

I recently interviewed Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “Scaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

🔗 GET DR90+ BACKLINKS - See how One Little Web used ONE piece of data-driven content to get 200+ editorial links featured in TechCrunch, CNET, Mashable & Forbes! Watch the Case Study Video.

🤡 FB AI SPAM - Facebook is being inundated with stolen, AI-generated images that people think are real. This is what brands and makers are competing with, folks.

🤔 SHORTS VS TIKTOK ADS - Video ad agency Precise ran an ad of ads on YouTube Shorts vs TikTok finding that Shorts ads can cost about 50% less than TikTok AND generate longer views. Interesting…

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✨ Today’s Insight ✨

How to combat expensive social media ads

📰 TL;DR - Small biz owner Jen Street discussed in Buffer how this past year has been challenging in the online ad space. The piece covers 3 key resources small businesses and eCommerce marketers can lean into to reach customers in spite of expensive social ads.

💡 Insight - Build deeper relationships with your customers. It might sound simple, but it needs strategic execution, or you might not achieve the full value of this action. Make the most of your email list by providing insightful resources. Provide your organic social following with behind-the-scenes content. Help your audience feel invested in the process.

Look for support from other business owners. If you’re struggling with high ad costs, chances are others in your community are struggling too. Lean into partnerships that make sense. Lift each other up, share your audiences. You don’t have to go it alone.

Watch your numbers and aim to be highly strategic with the ads you do run. At the end of the day, social ads are super powerful. But make sure you’re intentional with the ads you are running and pull back any that are just totally wasting money.

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