Hey there!

In case anyone’s keeping track, the highly-anticipated cage fight between Elon Musk and Mark Zuckerberg will apparently be live-streamed on X. When? TBD.

⚡️Today’s Headlines⚡️

🔥 New analysis shows evolution of X’s algorithm & what it’s emphasizing

❤️ You can now see your liked posts in Threads

📈 Yelp reported $322M in Q2 ad revenue, up 14% YoY

🧵 Threads has also rolled out new notification control options

🎞️ Zoom launched Zoom Clips, a new async video tool

💳 Apple’s investing heavily in their new DOOH global Apple Pay campaign

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🛠️ Things Worth Checking Out

👀 GRAPHIC DESIGN - Get a free 15 day trial of Kapa99's affordable & unlimited graphic design service, get all assets you might need for your business or campaigns. Try it free.

💼 PERSONAL BRAND - Discover how 50+ busy B2B CEOs dominate LinkedIn in just 1.5 hours/month with this demand generation service. Visit Demandii here.

💘 TINDER AI - Dating app Tinder is testing an AI-powered tool that will evaluate photos in a user’s photo album and select five that best represent them to be used as their profile photo on the app.

🍔 IRL DINING - Is it the end of in-restaurant dining for fast food chains like McDonalds and Burger King? Maybe, but they’re investing big in physical eating areas despite pushback from franchise owners.

🚀 Today’s Deep Dive 🚀

The power of streaks and gamification

📰 TL;DR - For eCommerce and SaaS businesses, app user retention is a tough challenge. A challenge that language learning app Duolingo has seemed to hack by heavily pushing users into their ‘streak’ feature. Essentially, users are motivated to maintain consistent daily app usage by doing their daily language lessons, gaining extra points with extra practice, and ascending the app’s leaderboards.

The feature is so successful, Duolingo’s achieved a record 17 million daily active users. Apps like Busuu and Drops have also seen success since adding their own streaks features with a nearly 3 million session count increase between both apps. Busuu experienced a 15% surge in total sessions within just one month.

💡 Insight - We’re all addicted to maintaining a perfect record, especially if it’s against others. Brands can (and should!) lean into this wherever possible.

Of course streaks and gamification aren’t going to fit for every business. But if you think about it in a broad sense, you might be able to get creative with making it work for your industry. Think about coffee shops with punch card reward systems – they’re rewarding customers for their consistent business.

Loyalty goes a long way, and sometimes people just need that little reminder. Duolingo’s passive-aggressive, sassy notifications aren’t for everyone, but they definitely help them stand apart from the competition and encourage users to maintain their streak. Speaking of, I should probably go do a lesson right now 😬

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