Wednesday, August 7

🌟 Today’s Highlights:

• YouTube is testing picture-in-picture mid-roll ads for live streams

• Google is phasing out Smart Campaigns & moving to Performance Max

• X filed an antitrust lawsuit against GARM

• 📊 Stat of the Day: Viewership of live stream channels across Twitch & more is up 10% from last year. (Source: Stream Hatchet)

• 💡 Today’s Insight: What brands can learn from Meta’s Gen Z secret weapon

😩 Are You A Tired Agency Owner?

We've been where you are. You have no predictable way to get clients. You have been doing this for years, and you want to sell the agency, but it's not worth enough to sell it yet. Well...

Our team at Grow 2 Sell is giving dozens of agencies the client acquisition funnels, client servicing systems, and no-BS 1-on-1 help they need to achieve their dream exit!

Backed by a whopping $10,000,000 in agency exits, these funnels, systems, and 1-on-1 help sessions are not only increasing, but speeding up agency exits left and right!

👉🏼 Start growing your agency 2 sell it, here!

💡 Today’s Insight 💡

What brands can learn from Meta’s Gen Z secret weapon

🗞 TL;DR - Facebook may be for old people nowadays, but Facebook Marketplace is still attracting Gen Z. The yard-sale-esque feature on the platform is keeping younger adults on the social network with its ability to provide good deals and interesting second-hand finds. So, how can brands lean into the magic Meta’s creating?

💡 Insight - You don’t need to actually be on Marketplace to capture the essence of what’s driving buyers to the platform. The magic of the platform tool is that it leans into Gen Z’s love of thrifting vintage or secondhand items. Younger generations love vintage and MCM (midcentury modern) styles. Brands may benefit from leaning into similar styles and crafting a visual presence that resonates with what Gen Z likes.

Marketplace buyers noted how the platform allows you to “make offers and negotiate with people, so you’re always going to pay way less than retail.” This deal-driven mentality is consistent with other studies on Gen Z buying habits. They love getting a deal, but they also love products that are high-quality and have value (older, solid vintage pieces often fall into this category, too).

Lastly, brands may benefit from looking at Meta’s response to the whole phenomenon. Meta uses a natural point of entry for the younger generation to introduce them to other parts of the network (by advertising Marketplace finds on the Facebook timeline or by allowing easy sharing with friends through Facebook Messenger). Instead of forcing users into an area that doesn’t immediately resonate with them, start with an easy entry point. Then, slowly point them where you want them.

🛠 Things Worth Checking Out 🛠

🤑 DREAM EXIT - Backed by a whopping $10,000,000 in agency exits, Grow 2 Sell is giving dozens of agencies the client acquisition funnels, client servicing systems, and no-BS 1-on-1 help they need to achieve their dream exit! Get a million steps closer to your dream agency exit here →

😂 MEMES - Let’s just take a moment to enjoy 30 of the funniest 2024 Olympics memes so far. Honestly, this is what content creation is all about – just pure chaos and humor.

⚡️ Today’s Headlines ⚡️

📺 YouTube’s testing out picture-in-picture mid-roll ads for live streams

💰 X is building out its Payments feature UI with approval in 31 U.S. states

👾 Twitch is launching a Creator Clubs program to connect streamers

✌️ Google is discontinuing Smart Campaigns & moving to PMax

😶 X filed an antitrust lawsuit against GARM, an ad industry coalition

Want more from me?

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a fractional CMO here