Hey there,

It’s the last day of August and the back-to-school season has just started in my neck of the woods.

Feeling inspired to reset & get refreshed into this new season. Also feeling the urge to buy some new stationary.

Nothing a fresh paper agenda and set of pens can’t fix.

🗣 Agency owners, book a time to learn about my new project here

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⚡️Today’s Headlines⚡️

👀 YouTube’s waiving content violation warnings… on one condition

🔥 Meta’s allowing users to promote IG Stories as ads

✋ X is cracking down on manipulation of creator monetization features

📺 6 in 10 Gen Z teens will watch a YouTube ad rather than skip it

🇺🇸 Experts warn about AI misinformation during upcoming U.S. election

📝 X updates Community Notes to boost responses

🎞️ Instagram might add longer Reels to compete with TikTok

🎧 Substack is adding new AI-powered transcription tools

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

✨ UGC - Elevate brand engagement with minisocial's UGC platform! Fully-managed campaigns, talented micro-influencers, and 15% off your first campaign. Visit here.

🥇 SEO - According to new research in Search Engine Land, 85% of title tags feature keywords in positions 1-5 of Google. Also 95% of pages ranking in the top 10 have meta descriptions.

💼 CEO MOVES - Signaling a big move for marketing professionals, TGI Fridays promoted their CMO to CEO in an attempt to overhaul their menu, loyalty program, and virtual brand experiments.

🗣️ AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more.

🚀 Today’s Deep Dive 🚀

Marketing and branding can entirely change a product

📰 TL;DR - We’re living through a really interesting time in commerce where your product isn’t necessarily as important as how you position the product. Case in point: Erewhon Market. If you’re not familiar with the name, it’s a health food grocery store with 10 locations in the LA area.

But they’re not just selling food, they’re selling a status symbol. A luxury experience. Most known for hosting celebrities and being an influencer favorite, it’s a place where you can get $13 raw coconut milk, $135 reusable shopping bags, and a $22 smoothie including ingredients like blue spirulina, chlorophyll, sea moss, and matcha cream. Not quite your typical grocery shopping experience.

💡 Insight - It’s easy to roll your eyes at brands like Erewhon, but which other grocery brands are getting influencers to post GRWM (get ready with me) videos just to go shopping there? They’re not for everyone and they’re doing a damn good job at it.

If you’re truly looking to push the envelope and become one of these brands, you’ve got to think outside of your usual lane. How would your product be branded and marketed if it was in a completely different industry?

By treating themselves like a luxury brand (among the likes of fashion brands like Supreme and Aimé Leon Dore), Erewhon isn’t even competing with other grocery or health food stores. They’re aligning themselves with a lifestyle and image that demands luxury food. You can think it’s ridiculous, but they’re the ones sticking out in a land of Whole Foods and Trader Joe’s.

🎙 The @MarketingMax Show 🎙

Did you see the news? I launched my podcast this past weekend! Check out the first 3 episodes and subscribe on your favorite platform, here:

#1 - The untold stories of Chase Dimond, 8-fig entrepreneur & e-mail marketing god

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#2 - How Sunsama 5X’d Their Users on ~$0 Ad Spend w/ Yash Chavan

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#3 - The playbook for taking down a $9b brand (Klaviyo) w/ Sendlane CEO Jimmy Kim

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

*Want to get in front of 60,000+ Founders & Marketers? Click here…