Hey there,

Good news: Meta avatars are finally getting legs… well, not yet, but soon.

Big news for Metaverse jeans makers everywhere.

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⚡️Today’s Headlines⚡️

🏆 TikTok surpasses Instagram in time spent on platform (but lags in ads)

😬 Is a retail recession coming this holiday season?

🔎 Bing Chat is now available on Google Chrome’s browser

📦 Amazon tests $35 free shipping minimum for non-Prime members

📱 Apple’s announcing the iPhone 15 on Sept 12

💬 Instagram’s testing new ability to reply to comments with Stories

✉️ Yahoo’s adding AI-powered capabilities to Mail client

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🎨 BRAND DESIGN - Take your brand’s design game to the next level with Kapa99's boundless graphic design service. Get a FREE 15-day trial, with unlimited requests, and revisions. Try it out here.

👾 METAVERSE - Is the metaverse dead? Walmart doesn’t think so. The retailer just launched a back-to-school ‘Supercampus’ experience on Roblox allowing kids to play games featuring popular school brands.

🕵️ AI IMAGES - Google’s Deepmind, the company’s AI research division, partnered with Google Cloud to launch a tool for watermarking and identifying AI-generated images.

🗣️ AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more.

🚀 Today’s Deep Dive 🚀

Making moves your competitors would never make

📰 TL;DR - What lengths would you go to to differentiate your company from the competition?

If you’re SeaWorld, you do absolutely anything that Disney or Universal would never do.

In an attempt to salvage dropping attendance during peak summertime, the theme park revised its weather raincheck program to allow guests to come back any day in the next 12 months if they have tickets on a day when temps reach a heat index of 100ºF.

💡 Insight - Will this win over guests to SeaWorld vs the other guys? Maybe. Maybe not. The update only affects guests who already bought tickets for the theme park. But the change (and its fanfare) might sway people who want to keep plans flexible and are planning a Florida vacation in August (read: v hot).

But the change is a small tweak that doesn’t take much on SeaWorld’s part and could truly impact performance. Sometimes it doesn’t take a massive action to move the needle.

The real key is setting up these differentiating levers before it’s a dire time. Check out what your competitors are offering. Consider what they would never offer. Could that be something you can feasibly offer?

🎙 The @MarketingMax Show 🎙

Did you see the news? I launched my podcast this past weekend! Check out the first 3 episodes and subscribe on your favorite platform, here:

#1 - The untold stories of Chase Dimond, 8-fig entrepreneur & e-mail marketing god

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#2 - How Sunsama 5X’d Their Users on ~$0 Ad Spend w/ Yash Chavan

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#3 - The playbook for taking down a $9b brand (Klaviyo) w/ Sendlane CEO Jimmy Kim

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

*Want to get in front of 60,000+ Founders & Marketers? Click here…